Post on 17-Jul-2015
The world is increasingly global
2
Globalization
of business
Having a global
strategy is critical
Elimination
of boundariesMobile technology
Case Study: The Message that Instills Customer Confidence and Loyalty
THE SOLUTION
THE RESULTS
THE CHALLENGE
• Customers may be
anywhere in the world and
Roamer needs to verify
their phone numbers
without jeopardizing the
user experience
• Nexmo’s Direct-to-
Carrier© network
eliminated latency
• Nexmo’s knowledge of
local regulations
increased SMS
deliverability
• Roamer verifies phone number with more than an
80% conversion rate, far higher than before
• Nexmo’s analytics and performance monitoring tools ensure
Roamer knows that its messages get through
“SMS deliverability from Nexmo is
outstanding. No other service we tried
came even close in that regard.”
Nick Ustinov
Co-founder and CEO, Roamer
The SMS Infrastructure Is Prone To Delays
DEPARTURE
CONNECTION
IT’S A BIT LIKE TRAVELING INTERNATIONALLY. There are two basic models: hub and spoke and
direct. Regardless of which one you pick, your concern is arriving on-time. Just like getting to your intended
destination, sending SMS messages globally can be a volatile process where the risk grows with every
connection.
Connecting Flights
Delays
Customs
X
LUGGAGE
✓
ARRIVAL
Scaling globally with SMS is difficult on your own
Slow Time-to-Market
Compliances Issues
Cost of Delivery
Quality Issues
Legacy Telco Services - Legacy is like a hub-and-spoke system
=
+
+SMS
CARRIER4
AGGREGATOR
3
AGGREGATOR
2
AGGREGATOR
1
AGGREGATOR
SMS
Ever-changing regulations make it difficult to comply
6
• Encoding languages
• Illegal content
• Block specific words,
phrases
Country Specific Compliance Carrier Specific Compliance
• Privacy
• Send hours
• Illegal content
• Identity issues
• Gray routes
Legacy Telco Services - Legacy is like a hub-and-spoke system
Legacy telco networks offer poor quality of service and unreliable routing
Connections to hubs in
different geographies for
global reach
• Little visibility to delivery
• Lost messages
• Delays within hop queues
• Downtime SMS
CARRIER4
AGGREGATOR
3
AGGREGATOR
2
AGGREGATOR
1
AGGREGATOR
SMS
Case Study: 2 Way Customer Communications Solutions
THE SOLUTION
THE RESULTS
THE CHALLENGE
• Capturing the opinions of
millions who are unreached
by traditional channels
• Building out a system of
that could reach people
across 55 countries
reliably
• The Nexmo Cloud API for
SMS enables global reach
• Nexmo’s analytics
provides insight in to
performance of the
campaign
• Tens of thousands of text messages sent each day
to recipients in 55 countries using a single cloud API
• Implemented in hours what otherwise might have taken 55+
weeks to engineer
“It might take a week to work with a local
SMS provider and integrate with their API.
If I had to do that in 55 countries, that’s 55
weeks of engineering time. We integrated
the Nexmo API in a matter of hours”
Tim Cleminson
CTO, On Device Research
Managing end-to-end extends time-to-market
Develop understanding into the
legal specifics of the country you
are expanding into
• Hiring legal teams
understand contracts
• Investigating terms and conditions
Investigate
Building relationships
with countries and their
various carriers
• More than one carrier in
each country
• Each carrier reaches different
areas better than others
• 200+ carriers worldwide
Build
Program apps and
algorithms that help you comply
with regulations
• Over 190 potential countries
• Must build a country specific
app to abide by country
specific standards
• Must have engineers to
maintain apps
• Must have legal teams to stay up
to date on regulations
Maintain
Can take up to 6 months PER country!
Nexmo can significantly expedite the process
Better Operational EfficiencyEasier to Comply Higher QualityFaster
Time-to-Market
Adaptive RoutingDirect-to-CarrierReal-time
Analytics
Country
Compliance
Scale with Nexmo’s direct-to-carrier relationships
Nexmo Direct-to-Carrier Connectivity - One Hop Max / Typically Zero Hops
SMS
3CARRIER
HOP
1CARRIER
HOP
2CARRIER
HOP
Nexmo maintains relationships with
multiple carriers in each geography
to allow for a zero-hop connection
in most cases.
1
The APIs associated with this are
maintained by Nexmo providing
you with a seamless connection anywhere
in the world.
2
API
1
1
1
2
Optimize your business with real-time analytics
14
API
3
2
3CARRIER
2CARRIER
Due to the Direct-to-Carrier architecture,
Nexmo can monitor the status
of a message end-to-end.
1
Nexmo’s Real-time Analytics engine
can identify Success and DLR data.2
Nexmo’s actionable data allows you to
compare your delivery rates with Nexmo’s
average.
3
“Success Ratio” is the percentage of
message received
by the handset.
“DLR Ratio” is the percentage of message
with a delivery receipt from a carrier.
1CARRIER
SMS
1
1
1
Real-Time End-User Data - Conversion APIs Record More Than Data Points Per Day20 Million
Conversion API: Quality control metric
generated instantly by Nexmo’s API.
Get real-time information about your messages
ScenarioConversion RatioSuccess Ratio DLR Ratio
Carrier is faking a DLR and is most likely
filtering your message 1
Select messages are blocked. Likely filtered
for marketing content or political reasons2
SMS route is quality but carrier does
not support DLR3
0%100% 100%
0% 0% 80%
50% 100% 50%
Case Study: Adding SMS Drives 30% Growth for Polling Provider
THE SOLUTION
THE RESULTS
THE CHALLENGE
• Enable access to polls
when Internet and Wi-Fi
connectivity are poor
• Ensure consistent access
regardless of geographic
location
• Nexmo Cloud API for SMS
enables text messaging as a
polling response mechanism
• Nexmo’s Direct-to-Carrier®
approach and Adaptive
Routing™ ensure maximum
deliverability across the globe
• IQ Polls has grown 30% since supporting text voting
with Nexmo
• The company has expanded business in new countries
in Europe, Asia, and the Far East
“It’s great for us that we can turn to Nexmo
as a single provider serving all these
countries. That makes it much easier for
us to support our clients.”
Julius Fedorovicius
CTO, IQ Polls
Connect with adaptive routing
17
Adaptive Routing - Nexmo Algorithms Predict Failure and Automatically Reroute
Nexmo monitors route performance across
all carriers for latency, blockage, or other
deliverability issues.
1
Nexmo will redirect messages to the
best applicable route for the customer.2
Nexmo API ensures visibility
into message delivery.3
API
3
2
✓
1CARRIER
2CARRIER
X
✓
1
1SMS
Understanding Compliance around the world
From: 33 1 43 54 22 66
To: 33 6 78 90 12 34
Envover: Bonjour!
From: NX SC 1223
To: 33 6 78 90 12 34
Envover: Bonjour!
From: LM-012345
Thank You. Your
order has shipped!
Don’t forget about
special deals this
summer!
From: LM-ADIDAS
Thank You. Your order
has shipped! Don’t
forget about special
deals this summer!
In France, SMS must originate
from a source, not a number.
Standard World SMS character limit is 160
characters. In Brazil, the limit is 157.
India Telecom regulations prohibit
promotional messages from being
delivered from 9PM - 9AM.
Carrier Restriction
BrazilCarrier Restriction
IndiaCarrier Restriction
France
In the United States, all application-to-person (A2P)
messaging must take place over a short code number, a
tightly regulated 5-6 digit number that is distributed by the
Common Short Code Association.
Understanding Short Codes in the United States
19
From: 206-455-2333
To: 336-789-0234
Your payment has been
received! Thank you!
From: 309-344
To: 336-789-0234
Your payment has been
received! Thank you!
Nexmo
Preapproved Short
Code(pay per message only)
Dedicated
Short Code (quarterly fee and
pay per message)
vs
Start Sending in 1-2 days
Start sending in 8-12 weeks
$1,500 $1,500 $1,500 APPROVED
APPROVED
SENDING
SENDING
National Restriction
United States of America
For more information about Nexmo’s Preapproved Short Code view out
Short Code Workshop and At-A-Glance on our website.