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Going BeyondLinkedIn

How Smart Recruiters Find Today’s Candidates

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar

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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar

Featured Speakers

Alison HaddenDirector of Product Marketing

Alison.Hadden@Glassdoor.com@AlisonHadden

John WilsonFounder and CEO at WilsonHCGJohn.Wilson@wilsonhcg.com

@WilsonCEO

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Join the Conversation!

#GDWebinar

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Agenda

What LinkedIn Delivers What Today’s Candidates Care About How to Bridge the Gap 3 Strategies for Recruiting Beyond LinkedIn

– Find Next Generation Talent– Use Your Resources and Optimize– Get Social

Questions?

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar

Why Do PeopleUse LinkedIn?

To network

To look for a job

Marketing/communication

Search for professional talent

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Challenges

Limited to business professionals

Many people aren’t interested in finding a newjob or being contacted

Limited information for potential candidates to get to know your company

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How do you reach

EVERYONE who is open to

a new job opportunity?

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Reach Candidates Where They Are Researching Companies

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Today’s Candidates Seek Transparency and Authenticity in their Job Search

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51% of new employees todayhave buyer’s remorse

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Say reviews from employees influencetheir job decision95%

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69% of job seekers would not take a job with a company that had a bad reputation...

Even if they were unemployed!

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How do you influence job

seekers at thepoint of career

decision?

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Building Trust Is Key

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“Woo” the Candidates

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Be Real and Get Your Employees Onboard

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Showcase Your Employer Value Proposition

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Amplify Your Message

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Expand Your Talent Pool Beyond LinkedIn’s Audience

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1.) Find the Next Generation of Talent

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2.) Use Your Resources & Optimize

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3.) Get Social

Networking andEvents

Highlight the goodon career site and

social media

GlassdoorProfile

Twitter Facebook

Career Sites

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Attract the Right Talent

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Find Today’s Candidates Where They Are Looking for Jobs

Non-Traditional Talent Is Not on LinkedIn

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Gain More Than Just the Employer’s Perspective

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Helping People Find The Jobs & Companies They Love

6Mcontent

300Kcompanies

15Mjobs

190countries

22Mmembers

has become the most trusted and transparent place for today’s candidates

to search for jobs and research companies

Member growth over 4 years

48%of job seekersuse Glassdoor

(Source: Software Advice Report, Jan 2014)

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Reach Candidates Where They Are

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of Americans keep their mobile devices within reach 24/7. 91%40% of Glassdoor traffic comes through mobile.

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lowercost per

hire30%3x more

influence over candidates

at the

momentthey aremaking

decisionsbetter

applicant quality2x

Reach the Right Fit Candidates

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1-800 Contacts Case Study

CHALLENGES Negative reviews Hiring technical employees in a very

competitive local market Profile on Glassdoor did not adequately

represent the company

“You are given the real estate to present your company well at a low cost.”- Rod Lace Director of Human Resources

Improved qualified Glass Technicians for 1-800 Contacts by

5x!

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RailInc Case Study

CHALLENGES Too many resumes to sift through Not advertising jobs to ideal candidates Brand presence was not strong enough

“Glassdoor is a no brainer if you want to be in front of where your candidates are doing their homework.”- Patrick O’Neil

Director of Corporate and Brand Communities

page views on their Glassdoor page vs. LinkedIn

6x

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Questions?

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Get In Touch

Alison HaddenDirector of Product Marketing

Alison.Hadden@Glassdoor.com@AlisonHadden

John WilsonFounder and CEO at WilsonHCGJohn.Wilson@wilsonhcg.com

@WilsonCEO