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Globalizing & Localizing Your Content Strategy in Adobe Experience Manager December 8, 2015 Mathias Siegel, Senior Product Manager for AEM, Adobe Andrew Saxe, VP of Product, Smartling Matt DeLoca, VP Channel & Alliances, Smartling

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Agenda

•  Modern translation management systems

•  Smartling’s platform

•  Adobe’s AEM localization architecture

•  AEM Demo

•  Smartling Demo

•  Q&A

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What Is Translation Management Technology… and why do I need it?

•  Evolution of CMS

•  Evolution of content marketing

•  More content, more creators

•  Global content strategy

•  Translation management system

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What Makes Up a Translation Management System?

•  APIs to communicate with content systems •  Workflow to manage users and rules •  Translator tools for best quality

•  Reporting on ROI

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The Value of Translation Management Technology

•  Automation •  Real-time visibility & control

•  Global brand management

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The Smartling Platform Andrew Saxe, VP of Product, Smartling

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Translators Reviewers Project Managers

WEBSITES (Proxied)

PLATFORMS

CONNECTOR

DOCUMENTS MS Office, InDesign, Android, iOS

HTML, XML, Java properties, Ruby yml, XLIFF, Gettext

API

SMARTLING TMS

DASHBOARD

Global Delivery Network (Proxy)

Platform Architecture

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How We Help Our Clients:

•  Keep content creators in their content platforms •  Provide customizable workflows that are easy to use

•  Offer powerful translator tools, notably in-context view

•  Streamline reporting, measurement and optimization

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Keep Content Creators in Their Platforms

•  Files and strings •  Workflows

•  Resource management

•  Linguistic assets

•  Tags / labels

•  Scope / pricing

Send Content

Request Scope Send Scope Authorize Content

Send Translated Content

Adobe Experience Manager

Smartling

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Customizable Workflows

•  Drag & Drop configuration •  Simple or complex

•  Automate as much as possible •  Include translation options

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Powerful Translator Tools

•  Fully contextual interfaces

•  Translation memory & fuzzy matching

•  Issue management tools •  Integrated spellcheck, glossary •  Quality checks

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Measure and Optimize

•  Velocity

•  Issues •  Quality •  Cost

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Smartling’s Connector Model By pressing a button you can...

•  Submit content for translation •  Get a cost quote •  Monitor progress •  Receive translated content

back when complete

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Experience Manager Mathias Siegel – Product Management

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Multilingual Automation Production ready translation integration

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Multilingual Content Management

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Start with structure

1 Get a grip on governance

2 Extend your reach

with translation technology

3

How to get it right, the first time

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Experience Manager Architecture

Sites Assets Communities Forms Apps

Content Repository User Interface Workflow

Adobe Experience Manager Core & API

Security Projects Multisite Management

Translation Integration Framework

Translation Projects

Translation Service Provider Connectors

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

AEM 6.1 Multilingual Automation

Translation Management & Ecosystem

§  Sites §  Communities §  Assets

§  Human & Machine Translation §  Standardized Vendor Integration §  Translation Projects

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§  Campaign

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

AEM 6.1 Multilingual Automation

Translation Management & Ecosystem

§  Translation Connector / Cloud Service

§  Translation Integration Framework §  Translation_Rules.xml §  Translation Project §  Translation Queue

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Key Takeaways

•  Customer experiences are now vital •  Language is the ultimate personalization

•  On brand

•  On voice

•  On time

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Follow us on Twitter @smartling for updates.

1.866.707.6278 hi@smartling.com smartling.com

Thank you!