Globalizing & Localizing Your Content Strategy in Adobe ... · • Keep content creators in their...
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smartling.com Globalizing & Localizing Your Content Strategy in Adobe Experience Manager December 8, 2015 Mathias Siegel, Senior Product Manager for AEM, Adobe Andrew Saxe, VP of Product, Smartling Matt DeLoca, VP Channel & Alliances, Smartling
Transcript of Globalizing & Localizing Your Content Strategy in Adobe ... · • Keep content creators in their...
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Globalizing & Localizing Your Content Strategy in Adobe Experience Manager December 8, 2015 Mathias Siegel, Senior Product Manager for AEM, Adobe Andrew Saxe, VP of Product, Smartling Matt DeLoca, VP Channel & Alliances, Smartling
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Agenda
• Modern translation management systems
• Smartling’s platform
• Adobe’s AEM localization architecture
• AEM Demo
• Smartling Demo
• Q&A
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What Is Translation Management Technology… and why do I need it?
• Evolution of CMS
• Evolution of content marketing
• More content, more creators
• Global content strategy
• Translation management system
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What Makes Up a Translation Management System?
• APIs to communicate with content systems • Workflow to manage users and rules • Translator tools for best quality
• Reporting on ROI
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The Value of Translation Management Technology
• Automation • Real-time visibility & control
• Global brand management
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The Smartling Platform Andrew Saxe, VP of Product, Smartling
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Translators Reviewers Project Managers
WEBSITES (Proxied)
PLATFORMS
CONNECTOR
DOCUMENTS MS Office, InDesign, Android, iOS
HTML, XML, Java properties, Ruby yml, XLIFF, Gettext
API
SMARTLING TMS
DASHBOARD
Global Delivery Network (Proxy)
Platform Architecture
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How We Help Our Clients:
• Keep content creators in their content platforms • Provide customizable workflows that are easy to use
• Offer powerful translator tools, notably in-context view
• Streamline reporting, measurement and optimization
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Keep Content Creators in Their Platforms
• Files and strings • Workflows
• Resource management
• Linguistic assets
• Tags / labels
• Scope / pricing
Send Content
Request Scope Send Scope Authorize Content
Send Translated Content
Adobe Experience Manager
Smartling
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Customizable Workflows
• Drag & Drop configuration • Simple or complex
• Automate as much as possible • Include translation options
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Powerful Translator Tools
• Fully contextual interfaces
• Translation memory & fuzzy matching
• Issue management tools • Integrated spellcheck, glossary • Quality checks
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Measure and Optimize
• Velocity
• Issues • Quality • Cost
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Smartling’s Connector Model By pressing a button you can...
• Submit content for translation • Get a cost quote • Monitor progress • Receive translated content
back when complete
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager Mathias Siegel – Product Management
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Multilingual Automation Production ready translation integration
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Multilingual Content Management
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Start with structure
1 Get a grip on governance
2 Extend your reach
with translation technology
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How to get it right, the first time
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager Architecture
Sites Assets Communities Forms Apps
Content Repository User Interface Workflow
Adobe Experience Manager Core & API
Security Projects Multisite Management
Translation Integration Framework
Translation Projects
Translation Service Provider Connectors
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
AEM 6.1 Multilingual Automation
Translation Management & Ecosystem
§ Sites § Communities § Assets
§ Human & Machine Translation § Standardized Vendor Integration § Translation Projects
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§ Campaign
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
AEM 6.1 Multilingual Automation
Translation Management & Ecosystem
§ Translation Connector / Cloud Service
§ Translation Integration Framework § Translation_Rules.xml § Translation Project § Translation Queue
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Key Takeaways
• Customer experiences are now vital • Language is the ultimate personalization
• On brand
• On voice
• On time
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Follow us on Twitter @smartling for updates.
1.866.707.6278 [email protected] smartling.com
Thank you!
