Start-up Business Start-up Business StrategiesStrategies

MonRoi Inc Launch and OperationsMonRoi Inc Launch and Operations October 28, 2009October 28, 2009 Girl Geek Dinner EventGirl Geek Dinner Event By Brana Malobabic Giancristofaro By Brana Malobabic Giancristofaro

Who is Ms. MonRoi Who is Ms. MonRoi anyway?anyway?

Entrepreneurship Entrepreneurship Founder – Brand Founder – Brand

Example- MonRoi IncExample- MonRoi Inc

BelieveBelieve Find meaning Find meaning DareDare Make strategyMake strategy Build smart trustBuild smart trust PerseverePersevere NegotiateNegotiate Get CashGet Cash

Network Network Exploit Internet Exploit Internet Entertain Entertain Trust Your Instincts Trust Your Instincts Keep it SimpleKeep it Simple Smile Smile Embrace Your ValuesEmbrace Your Values Do More of What Works Do More of What Works

1. Find Meaning 1. Find Meaning

Meaning is not about power, money or Meaning is not about power, money or prestige. Meaningful:prestige. Meaningful: Make the world a better placeMake the world a better place Increase the quality of lifeIncrease the quality of life Right a terrible wrongRight a terrible wrong Prevent the end of something goodPrevent the end of something good

Guy Kawasaki, Director VC Firm- The Art of the Start

2. Believe 2. Believe Act Act

Whether you believe you can do a thing or Whether you believe you can do a thing or you can’t do a thing, you are right.you can’t do a thing, you are right. Henry Ford, Henry Ford,

the founder of the Ford Motor Companythe founder of the Ford Motor Company Whatever the mind can conceive and Whatever the mind can conceive and

believe, the mind can achieve. believe, the mind can achieve. Dr. Napoleon Hill, Dr. Napoleon Hill,

advisor to Franklin Rooseveltadvisor to Franklin Roosevelt

3. Dare 3. Dare

Live daringly, boldly, fearlessly. Live daringly, boldly, fearlessly. Taste the relish to be found in Taste the relish to be found in competition - in having put forth competition - in having put forth the best within you. the best within you. Henry J. Kaiser, the Henry J. Kaiser, the

father of modern shipbuildingfather of modern shipbuilding

4. Have Strategy4. Have Strategy

The strategist starts with the goal in the The strategist starts with the goal in the distant future and works backwards to the distant future and works backwards to the present. present. Garry Kasparov - How Life Imitates ChessGarry Kasparov - How Life Imitates Chess

Strategy without tactics is the slowest Strategy without tactics is the slowest route to victory. Tactics without strategy route to victory. Tactics without strategy is noise before defeat.is noise before defeat. Sun Tzu - The Art of War ~ Sun Tzu - The Art of War ~ 300 BC300 BC

5. Build Smart Trust 5. Build Smart Trust

Trust affects the outcome of our Trust affects the outcome of our lives - both personally and lives - both personally and professionally. Trust is economic professionally. Trust is economic - it increases speed and lowers - it increases speed and lowers costs. costs. Stephen M. Covey – The Speed of TrustStephen M. Covey – The Speed of Trust

6. Persevere 6. Persevere Adapt Adapt

Perseverance is most important Perseverance is most important because, in a startup, nothing goes because, in a startup, nothing goes according to plan. according to plan. Jessica Livingston, Jessica Livingston, Founding partner of the Venture Capital seed stage Founding partner of the Venture Capital seed stage firm Y Combinator – Founders at Work firm Y Combinator – Founders at Work

Source: Ottawa Capital Source: Ottawa Capital Network Network

Based on Thomson Financials Based on Thomson Financials

7. Negotiate 7. Negotiate

In business as in life, you don’t In business as in life, you don’t get what you deserve, you get get what you deserve, you get what you negotiate. what you negotiate. Dr. Chester L. Dr. Chester L. Karass, Negotiator for Howard HughesKarass, Negotiator for Howard Hughes

8. Get Cash8. Get Cash

Show me the money! It’s very personal. Show me the money! It’s very personal. From the MovieFrom the Movie Jerry Maguire Jerry Maguire

Apply the cash and your time on Apply the cash and your time on conquering a well defined market conquering a well defined market niche- lean and mean. niche- lean and mean.

9. Network 9. Network

Networking works well when you Networking works well when you employ the two word secret: SHOW UP. employ the two word secret: SHOW UP. Geoffrey Gitomer- Little Red Book of SellingGeoffrey Gitomer- Little Red Book of Selling

Growth is assured through alliances Growth is assured through alliances and networks. and networks.

10. Exploit Internet 10. Exploit Internet

The Internet is becoming the town square The Internet is becoming the town square for the global village of tomorrow. for the global village of tomorrow. Bill GatesBill Gates Google it – get information quickly Google it – get information quickly Market on the Internet – “storytelling”Market on the Internet – “storytelling” Sell online Sell online

11. Entertain11. Entertain

To some degree, every business To some degree, every business will became show business. will became show business. Mikela Mikela Tarlow- Digital Aboriginal Tarlow- Digital Aboriginal

12. Trust Your Intuition 12. Trust Your Intuition

I think there is a world market I think there is a world market for maybe five computers.for maybe five computers. Thomas J Thomas J Watson, IBM Chairman, 1943 Watson, IBM Chairman, 1943

13. Keep it Simple13. Keep it Simple

Everything should be as simple Everything should be as simple as it is, but not simpler. as it is, but not simpler. Albert Albert Einstein, Nobel Prize in physicsEinstein, Nobel Prize in physics

14. Smile14. Smile

We shall never know all the good that We shall never know all the good that a simple smile can do. a simple smile can do. Mother Teresa, Nobel Mother Teresa, Nobel Peace PrizePeace Prize

Smile fosters goodwill in a business. Smile fosters goodwill in a business. You can only smile if you are You can only smile if you are confident and comfortable.confident and comfortable.

15. Embrace Your Values 15. Embrace Your Values

Is it innovation, competence, passion, Is it innovation, competence, passion, stability, integrity, family, humor, stability, integrity, family, humor, harmony?harmony?

Attract a team and partners who share Attract a team and partners who share your values but have different your values but have different personalities personalities

Keirsey Temperament

Meyers Bridges Personality Types

For Jerry For Jerry

All the world's a stage, and all the men All the world's a stage, and all the men and women merely players: they have and women merely players: they have their exits and their entrances; and their exits and their entrances; and one man in his time plays many parts, one man in his time plays many parts, his acts being seven ages.his acts being seven ages. William William ShakespeareShakespeare

Do More of What WorksDo More of What Works

Life is pretty simple: You do some stuff. Life is pretty simple: You do some stuff. Most fails. Some works. You do more of Most fails. Some works. You do more of what works. If it works big, others what works. If it works big, others quickly copy it. quickly copy it. Leonardo da Vinci, Renaissance Leonardo da Vinci, Renaissance artist and inventor artist and inventor

Recommended Reading & Recommended Reading & CoursesCourses

Personal Development – MBTI TestPersonal Development – MBTI Test The Art of the Start, Guy Kawasaki The Art of the Start, Guy Kawasaki Founders at Work, Jessica LivingstonFounders at Work, Jessica Livingston The Speed of Trust, Stephen Covey The Speed of Trust, Stephen Covey Little Red Book of Selling, Geoffrey GitomerLittle Red Book of Selling, Geoffrey Gitomer Course: Project Management- PMI InstituteCourse: Project Management- PMI Institute Course: Effective Negotiations – KarassCourse: Effective Negotiations – Karass

brana@monroi.combrana@monroi.com www.monroi.comwww.monroi.com