Healthy Start Client Recruitment Strategies

36
Healthy Start Client Recruitment trategies S Hear From Your Peer Webinar March 12, 2015

Transcript of Healthy Start Client Recruitment Strategies

Healthy Start Client Recruitment trategies S

Hear From Your Peer Webinar

March 12 2015

Welcome from HRSA

Makeva Rhoden MPH CHES LCDR US Public Health Service

Program Management Officer

Health Resources and Services Administration

Welcome and Overview

Reesa Webb MS Senior Consultant JSI

Healthy Start EPIC Center

Webinar Agenda

I Review objectives

II Client recruitment presentation Reesa Webb

III Grantee example of effective recruitment Moms First Cleveland Lisa Matthews

IV Q amp A with our presenters

V Next steps for Discussion Groups Megan Hiltner

Webinar Objectives

1 State at least three strategies that would be effective for recruiting your target population

2 List at least four potential partners you could engage to recruit clients

3 Explain the importance of applying lessons learned in the design of new recruitment strategies

Before recruitment beginshellip

Understand how each segment can be reached

Locationsplaces they frequent

Communication modalities they prefer

Other health caresocial services they use

Summary of HS Grantee Profiles

Completed October 2014

78 of 100 grantees shared recruitment plans

HS Grantee Recruitment Strategies

Method Built-in recruitment

Opt-in option (for agencies that provide a continuum of services)

Implement pregnancy testing in-house

Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)

bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)

HS Grantee Recruitment Strategies

Method Indirect outreach (reach out to community) Community education about health indicators

Community presentations classes

Health fairs

Back-to-school rallies

Brochures flyers

bull Community locations (laundromats grocery stores pharmacies salons)

Traditional media (radio print TV)

Social media

HS Grantee Recruitment Strategies

Method Direct outreach (reach out to potential clients) Attend and present at community events

frequented by the target population

Door-to-door canvassing in target neighborhoods

Medical mobile unit

Peer recruiting

Word of mouth past clients

Employ outreach workerscase managers (station at strategic locations)

HS Grantee Recruitment Strategies

Method Partner with organizations that your target population utilizes

Determine who your partners should be

Determine how to find these partners in your service area

Forge partnerships

Community Action Networks

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Referral Partners

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Referral Partners

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Welcome from HRSA

Makeva Rhoden MPH CHES LCDR US Public Health Service

Program Management Officer

Health Resources and Services Administration

Welcome and Overview

Reesa Webb MS Senior Consultant JSI

Healthy Start EPIC Center

Webinar Agenda

I Review objectives

II Client recruitment presentation Reesa Webb

III Grantee example of effective recruitment Moms First Cleveland Lisa Matthews

IV Q amp A with our presenters

V Next steps for Discussion Groups Megan Hiltner

Webinar Objectives

1 State at least three strategies that would be effective for recruiting your target population

2 List at least four potential partners you could engage to recruit clients

3 Explain the importance of applying lessons learned in the design of new recruitment strategies

Before recruitment beginshellip

Understand how each segment can be reached

Locationsplaces they frequent

Communication modalities they prefer

Other health caresocial services they use

Summary of HS Grantee Profiles

Completed October 2014

78 of 100 grantees shared recruitment plans

HS Grantee Recruitment Strategies

Method Built-in recruitment

Opt-in option (for agencies that provide a continuum of services)

Implement pregnancy testing in-house

Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)

bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)

HS Grantee Recruitment Strategies

Method Indirect outreach (reach out to community) Community education about health indicators

Community presentations classes

Health fairs

Back-to-school rallies

Brochures flyers

bull Community locations (laundromats grocery stores pharmacies salons)

Traditional media (radio print TV)

Social media

HS Grantee Recruitment Strategies

Method Direct outreach (reach out to potential clients) Attend and present at community events

frequented by the target population

Door-to-door canvassing in target neighborhoods

Medical mobile unit

Peer recruiting

Word of mouth past clients

Employ outreach workerscase managers (station at strategic locations)

HS Grantee Recruitment Strategies

Method Partner with organizations that your target population utilizes

Determine who your partners should be

Determine how to find these partners in your service area

Forge partnerships

Community Action Networks

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Referral Partners

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Referral Partners

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Welcome and Overview

Reesa Webb MS Senior Consultant JSI

Healthy Start EPIC Center

Webinar Agenda

I Review objectives

II Client recruitment presentation Reesa Webb

III Grantee example of effective recruitment Moms First Cleveland Lisa Matthews

IV Q amp A with our presenters

V Next steps for Discussion Groups Megan Hiltner

Webinar Objectives

1 State at least three strategies that would be effective for recruiting your target population

2 List at least four potential partners you could engage to recruit clients

3 Explain the importance of applying lessons learned in the design of new recruitment strategies

Before recruitment beginshellip

Understand how each segment can be reached

Locationsplaces they frequent

Communication modalities they prefer

Other health caresocial services they use

Summary of HS Grantee Profiles

Completed October 2014

78 of 100 grantees shared recruitment plans

HS Grantee Recruitment Strategies

Method Built-in recruitment

Opt-in option (for agencies that provide a continuum of services)

Implement pregnancy testing in-house

Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)

bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)

HS Grantee Recruitment Strategies

Method Indirect outreach (reach out to community) Community education about health indicators

Community presentations classes

Health fairs

Back-to-school rallies

Brochures flyers

bull Community locations (laundromats grocery stores pharmacies salons)

Traditional media (radio print TV)

Social media

HS Grantee Recruitment Strategies

Method Direct outreach (reach out to potential clients) Attend and present at community events

frequented by the target population

Door-to-door canvassing in target neighborhoods

Medical mobile unit

Peer recruiting

Word of mouth past clients

Employ outreach workerscase managers (station at strategic locations)

HS Grantee Recruitment Strategies

Method Partner with organizations that your target population utilizes

Determine who your partners should be

Determine how to find these partners in your service area

Forge partnerships

Community Action Networks

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Referral Partners

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Referral Partners

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Webinar Agenda

I Review objectives

II Client recruitment presentation Reesa Webb

III Grantee example of effective recruitment Moms First Cleveland Lisa Matthews

IV Q amp A with our presenters

V Next steps for Discussion Groups Megan Hiltner

Webinar Objectives

1 State at least three strategies that would be effective for recruiting your target population

2 List at least four potential partners you could engage to recruit clients

3 Explain the importance of applying lessons learned in the design of new recruitment strategies

Before recruitment beginshellip

Understand how each segment can be reached

Locationsplaces they frequent

Communication modalities they prefer

Other health caresocial services they use

Summary of HS Grantee Profiles

Completed October 2014

78 of 100 grantees shared recruitment plans

HS Grantee Recruitment Strategies

Method Built-in recruitment

Opt-in option (for agencies that provide a continuum of services)

Implement pregnancy testing in-house

Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)

bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)

HS Grantee Recruitment Strategies

Method Indirect outreach (reach out to community) Community education about health indicators

Community presentations classes

Health fairs

Back-to-school rallies

Brochures flyers

bull Community locations (laundromats grocery stores pharmacies salons)

Traditional media (radio print TV)

Social media

HS Grantee Recruitment Strategies

Method Direct outreach (reach out to potential clients) Attend and present at community events

frequented by the target population

Door-to-door canvassing in target neighborhoods

Medical mobile unit

Peer recruiting

Word of mouth past clients

Employ outreach workerscase managers (station at strategic locations)

HS Grantee Recruitment Strategies

Method Partner with organizations that your target population utilizes

Determine who your partners should be

Determine how to find these partners in your service area

Forge partnerships

Community Action Networks

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Referral Partners

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Referral Partners

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Webinar Objectives

1 State at least three strategies that would be effective for recruiting your target population

2 List at least four potential partners you could engage to recruit clients

3 Explain the importance of applying lessons learned in the design of new recruitment strategies

Before recruitment beginshellip

Understand how each segment can be reached

Locationsplaces they frequent

Communication modalities they prefer

Other health caresocial services they use

Summary of HS Grantee Profiles

Completed October 2014

78 of 100 grantees shared recruitment plans

HS Grantee Recruitment Strategies

Method Built-in recruitment

Opt-in option (for agencies that provide a continuum of services)

Implement pregnancy testing in-house

Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)

bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)

HS Grantee Recruitment Strategies

Method Indirect outreach (reach out to community) Community education about health indicators

Community presentations classes

Health fairs

Back-to-school rallies

Brochures flyers

bull Community locations (laundromats grocery stores pharmacies salons)

Traditional media (radio print TV)

Social media

HS Grantee Recruitment Strategies

Method Direct outreach (reach out to potential clients) Attend and present at community events

frequented by the target population

Door-to-door canvassing in target neighborhoods

Medical mobile unit

Peer recruiting

Word of mouth past clients

Employ outreach workerscase managers (station at strategic locations)

HS Grantee Recruitment Strategies

Method Partner with organizations that your target population utilizes

Determine who your partners should be

Determine how to find these partners in your service area

Forge partnerships

Community Action Networks

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Referral Partners

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Referral Partners

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Before recruitment beginshellip

Understand how each segment can be reached

Locationsplaces they frequent

Communication modalities they prefer

Other health caresocial services they use

Summary of HS Grantee Profiles

Completed October 2014

78 of 100 grantees shared recruitment plans

HS Grantee Recruitment Strategies

Method Built-in recruitment

Opt-in option (for agencies that provide a continuum of services)

Implement pregnancy testing in-house

Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)

bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)

HS Grantee Recruitment Strategies

Method Indirect outreach (reach out to community) Community education about health indicators

Community presentations classes

Health fairs

Back-to-school rallies

Brochures flyers

bull Community locations (laundromats grocery stores pharmacies salons)

Traditional media (radio print TV)

Social media

HS Grantee Recruitment Strategies

Method Direct outreach (reach out to potential clients) Attend and present at community events

frequented by the target population

Door-to-door canvassing in target neighborhoods

Medical mobile unit

Peer recruiting

Word of mouth past clients

Employ outreach workerscase managers (station at strategic locations)

HS Grantee Recruitment Strategies

Method Partner with organizations that your target population utilizes

Determine who your partners should be

Determine how to find these partners in your service area

Forge partnerships

Community Action Networks

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Referral Partners

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Referral Partners

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Summary of HS Grantee Profiles

Completed October 2014

78 of 100 grantees shared recruitment plans

HS Grantee Recruitment Strategies

Method Built-in recruitment

Opt-in option (for agencies that provide a continuum of services)

Implement pregnancy testing in-house

Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)

bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)

HS Grantee Recruitment Strategies

Method Indirect outreach (reach out to community) Community education about health indicators

Community presentations classes

Health fairs

Back-to-school rallies

Brochures flyers

bull Community locations (laundromats grocery stores pharmacies salons)

Traditional media (radio print TV)

Social media

HS Grantee Recruitment Strategies

Method Direct outreach (reach out to potential clients) Attend and present at community events

frequented by the target population

Door-to-door canvassing in target neighborhoods

Medical mobile unit

Peer recruiting

Word of mouth past clients

Employ outreach workerscase managers (station at strategic locations)

HS Grantee Recruitment Strategies

Method Partner with organizations that your target population utilizes

Determine who your partners should be

Determine how to find these partners in your service area

Forge partnerships

Community Action Networks

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Referral Partners

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Referral Partners

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

HS Grantee Recruitment Strategies

Method Built-in recruitment

Opt-in option (for agencies that provide a continuum of services)

Implement pregnancy testing in-house

Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)

bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)

HS Grantee Recruitment Strategies

Method Indirect outreach (reach out to community) Community education about health indicators

Community presentations classes

Health fairs

Back-to-school rallies

Brochures flyers

bull Community locations (laundromats grocery stores pharmacies salons)

Traditional media (radio print TV)

Social media

HS Grantee Recruitment Strategies

Method Direct outreach (reach out to potential clients) Attend and present at community events

frequented by the target population

Door-to-door canvassing in target neighborhoods

Medical mobile unit

Peer recruiting

Word of mouth past clients

Employ outreach workerscase managers (station at strategic locations)

HS Grantee Recruitment Strategies

Method Partner with organizations that your target population utilizes

Determine who your partners should be

Determine how to find these partners in your service area

Forge partnerships

Community Action Networks

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Referral Partners

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Referral Partners

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

HS Grantee Recruitment Strategies

Method Indirect outreach (reach out to community) Community education about health indicators

Community presentations classes

Health fairs

Back-to-school rallies

Brochures flyers

bull Community locations (laundromats grocery stores pharmacies salons)

Traditional media (radio print TV)

Social media

HS Grantee Recruitment Strategies

Method Direct outreach (reach out to potential clients) Attend and present at community events

frequented by the target population

Door-to-door canvassing in target neighborhoods

Medical mobile unit

Peer recruiting

Word of mouth past clients

Employ outreach workerscase managers (station at strategic locations)

HS Grantee Recruitment Strategies

Method Partner with organizations that your target population utilizes

Determine who your partners should be

Determine how to find these partners in your service area

Forge partnerships

Community Action Networks

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Referral Partners

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Referral Partners

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

HS Grantee Recruitment Strategies

Method Direct outreach (reach out to potential clients) Attend and present at community events

frequented by the target population

Door-to-door canvassing in target neighborhoods

Medical mobile unit

Peer recruiting

Word of mouth past clients

Employ outreach workerscase managers (station at strategic locations)

HS Grantee Recruitment Strategies

Method Partner with organizations that your target population utilizes

Determine who your partners should be

Determine how to find these partners in your service area

Forge partnerships

Community Action Networks

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Referral Partners

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Referral Partners

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

HS Grantee Recruitment Strategies

Method Partner with organizations that your target population utilizes

Determine who your partners should be

Determine how to find these partners in your service area

Forge partnerships

Community Action Networks

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Referral Partners

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Referral Partners

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Community Action Networks

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Referral Partners

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Referral Partners

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Title V Care Coordination Systems

Home Visiting Programs

Head StartEarly Head Start

Child Care Centers and In‐home Day Care

Correctional System

Faith‐based Organizations

Shelters

Referral Partners

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Referral Partners

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Navigators for Marketplace Enrollment

Insurance plans that cover your target population (eg Medicaid managed care plans)

State Medicaid innovation programs

WIC

Community Resource Centers

School Systems

Referral Partners

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Lessons from ACA Enrollment

Invest in outreach staff

Make technology work for you

Recognize everyonersquos role in outreach

Engage faith-based communities

Create an earned media strategy

Customize your message to targeted audiences

Promote word-of-mouth recommendations from satisfied participants

Offer enrollment through community events that are convenient to the client

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Questions

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Cleveland Department of Public Health (CDPH)

The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including

Programmatic and Fiscal Accountability

Technical Assistance

Contract MonitoringQuality Assurance

Fulfilling Federal Reporting Requirements

Grant Writing

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Project Structure

MomsFirst targets African American women in Clevelandrsquos most impoverished communities with

special efforts to reach adolescents and homeless substance abusing or incarcerated women To

accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low

income minority populations These include six neighborhood settlement houses a community-based

social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified

Health Center

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Participant Characteristics

Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child

abuse

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Service Providers

36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)

6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)

Staff range from Paraprofessionals to those with a Masterrsquos Degree

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Participant Engagement

Community Setting The core services of outreach case management health education

interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives

School Setting Activities are pregnancy-prevention focused and include active

Student Peer Advisory Groups

High Risk Settings Populations served include those incarcerated residing in shelters or

enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Community Setting

The city of Cleveland is divided into service areas

Settlement House Recruitment efforts consist of

bull Door-to-door neighborhood canvassing

bull Tapping into other site based programs

bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc

bull Literature drops at grass roots agencies ie libraries

bull Neighborhood Consortia Events

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

School Setting

Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools

MOU in place with CMSD

Students are recruited in the schools and referrals are also received from faculty and school nurses

Active Student Peer Advisory Groups with pregnancy prevention focused activities

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

High Risk Setting

Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC

Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs

Participants are followed as they transition and re-integrate into the community

Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

HealthMobile (Medical Outreac h Mobile Unit)

35 foot fully contained medical mobile unit

Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system

Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Select 2014 HealthMobile Data

1956 coach contacts made

Services performed included bull 72 Pregnancy tests

bull 31 Pap tests

bull 281 STD tests

bull 418 HIV tests

bull 17771 condoms distributed

bull 56 Physicals Vision tests and Height and Weight checks

bull 7 Emergency Care visits

bull 36 Immunizations

bull 172 Blood Pressure checks

bull 31 MomsFirst Referrals

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

IMR Impact

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Community Engagement

Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know

Neighborhood Consortia Events

National Infant Mortality Awareness Month Event

Community Baby Showers

Health Fairs

Faith Based Outreach

PayrollUtility Bill Stuffers

Targeted campaigns ie Safe Sleep

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Lisa Matthews MBA MomsFirst Project Director

Cleveland Department of Public Health 75 Erieview Plaza

Cleveland Ohio 44114 (office) 216-664-4281

(fax) 216-664-2501 lmatthewscityclevelandohus

wwwclevelandhealthorg

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Questions

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Next Steps for Recruitment

Discussion Group

Three conversations

Co-facilitated by HS Grantee amp EPIC Team Member

Focus Peer sharing amp learning

Additional webinars

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Poll

Are you interested in participating in a discussion group that would provide more details on this topic

YesNo

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations

Wrap Up and Reminders

Upcoming Webinars

March 19 3-4 PM ET The Happiest Baby

March 24 3-4PM ET Learn the Signs Act Early

March 31 3-4 PM ET The Gabby System

EPIC Center website httpwwwhealthystartepicorg

Includes all recorded webinars transcripts and slide presentations