Transcript of GfK Retail and TechnologyGfK Network Intelligence Solution T. RufOctober 2011 GfK NIS - Network...
- Slide 1
- GfK Retail and TechnologyGfK Network Intelligence Solution T.
RufOctober 2011 GfK NIS - Network Intelligence Solution A
network-centric solution to measure mobile Internet usage and user
behavior
- Slide 2
- 2 GfK Retail and TechnologyGfK Network Intelligence Solution T.
RufNovember 2011 Wireless LAN Fixed network Mobile network Channel
(access network) Device Activity (application, protocol)
facebook.com google.com youtube.com cnn.com bbc.com rtl.de
mediamarkt.de... Content (visited website) Wireless LAN Fixed
network Desktops NIS approach is applicable also for WiFi and fixed
access networks Web browsing Apps Search Advertising Basket Mobile
network share of Internet users 2010 20-40% 2015 70-90% Mobile
network share of Internet users 2010 20-40% 2015 70-90%
Network-centric?... Mobile network Mobile phones Smart phones
Laptops Tablets
- Slide 3
- 3 GfK Retail and TechnologyGfK Network Intelligence Solution T.
RufNovember 2011 NIS overview GSM/UMTS network GSM/UMTS network NIS
Online Portal (report download) NIS Online Portal (report download)
Mobile operatorService providersEnd-users Operator services
Internet GfK Data Storage NIS Online Analytics (custom analysis)
NIS Online Analytics (custom analysis) Anonymous data NIS Probe
Passive Extraction Real Time Anonymisation Census data collection
Processing Engine NIS Mediation
- Slide 4
- 4 GfK Retail and TechnologyGfK Network Intelligence Solution T.
RufNovember 2011 Raw data lots of processing to report user
behaviour GET / HTTP/1.1 Accept: */* Accept-Language: en-GB
User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1;
Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR
3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: cnn.com Connection: Keep-Alive HTTP/1.1 301 Moved Permanently
Date: Mon, 08 Feb 2010 11:07:18 GMT Server: Apache Location:
http://www.cnn.com/ Vary: Accept-Encoding Content-Encoding: gzip
Content-Length: 226 Keep-Alive: timeout=2, max=10 Connection:
Keep-Alive Content-Type: text/html; charset=iso-8859-1 GET /
HTTP/1.1 Accept: */* Accept-Language: en-GB User-Agent: Mozilla/4.0
(compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0; SLCC2;.NET CLR
2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729; Media Center PC
6.0) Accept-Encoding: gzip, deflate Host: www.cnn.com Connection:
Keep-Alive HTTP/1.1 200 OK Date: Mon, 08 Feb 2010 11:07:19 GMT
Server: Apache Accept-Ranges: bytes Cache-Control: max-age=60,
private, private Expires: Mon, 08 Feb 2010 11:08:17 GMT
Content-Type: text/html Vary: User-Agent, Accept-Encoding
Content-Encoding: gzip Content-Length: 23987 Keep-Alive: timeout=2,
max=10 Connection: Keep-Alive GET / HTTP/1.1 Accept: */*
Accept-Language: en-GB User-Agent: Mozilla/4.0 (compatible; MSIE
7.0; Windows NT 6.1; Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR
3.5.30729;.NET CLR 3.0.30729; Media Center PC 6.0) Accept-Encoding:
gzip, deflate Host: cnn.com Connection: Keep-Alive HTTP/1.1 301
Moved Permanently Date: Mon, 08 Feb 2010 11:07:18 GMT Server:
Apache Location: http://www.cnn.com/ Vary: Accept-Encoding
Content-Encoding: gzip Content-Length: 226 Keep-Alive: timeout=2,
max=10 Connection: Keep-Alive Content-Type: text/html;
charset=iso-8859-1 GET / HTTP/1.1 Accept: */* Accept-Language:
en-GB User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT
6.1; Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET
CLR 3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: www.cnn.com Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon,
08 Feb 2010 11:07:19 GMT Server: Apache Accept-Ranges: bytes
Cache-Control: max-age=60, private, private Expires: Mon, 08 Feb
2010 11:08:17 GMT Content-Type: text/html Vary: User-Agent,
Accept-Encoding Content-Encoding: gzip Content-Length: 23987
Keep-Alive: timeout=2, max=10 Connection: Keep-Alive GET
/cnn/.element/js/3.0/connect/connect-lite.js HTTP/1.1 Accept: */*
Referer: http://www.cnn.com/ Accept-Language: en-GB User-Agent:
Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0;
SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729;
Media Center PC 6.0) Accept-Encoding: gzip, deflate Host:
i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon,
08 Feb 2010 11:07:17 GMT Expires: Mon, 08 Feb 2010 11:52:14 GMT
Last-Modified: Tue, 12 Jan 2010 19:01:35 GMT Cache-Control:
max-age=3600 Content-Type: application/x-JavaScript Accept-Ranges:
bytes Server: Apache Content-Length: 68290 GET
/cnn/.element/img/3.0/global/header/nav- beta.gif HTTP/1.1 Accept:
*/* Referer: http://www.cnn.com/ Accept-Language: en-GB User-Agent:
Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0;
SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729;
Media Center PC 6.0) Accept-Encoding: gzip, deflate Host:
i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon,
08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:50:50 GMT
Last-Modified: Fri, 23 Oct 2009 20:10:21 GMT Cache-Control:
max-age=3600 Content-Type: image/gif Accept-Ranges: bytes Server:
Apache Content-Length: 102 GET
/cnn/.element/js/3.0/connect/connect-lite.js HTTP/1.1 Accept: */*
Referer: http://www.cnn.com/ Accept-Language: en-GB User-Agent:
Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0;
SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729;
Media Center PC 6.0) Accept-Encoding: gzip, deflate Host:
i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon,
08 Feb 2010 11:07:17 GMT Expires: Mon, 08 Feb 2010 11:52:14 GMT
Last-Modified: Tue, 12 Jan 2010 19:01:35 GMT Cache-Control:
max-age=3600 Content-Type: application/x-JavaScript Accept-Ranges:
bytes Server: Apache Content-Length: 68290 GET
/cnn/.element/img/3.0/global/header/nav- beta.gif HTTP/1.1 Accept:
*/* Referer: http://www.cnn.com/ Accept-Language: en-GB User-Agent:
Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0;
SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729;
Media Center PC 6.0) Accept-Encoding: gzip, deflate Host:
i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon,
08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:50:50 GMT
Last-Modified: Fri, 23 Oct 2009 20:10:21 GMT Cache-Control:
max-age=3600 Content-Type: image/gif Accept-Ranges: bytes Server:
Apache Content-Length: 102 GET
/cnn/.element/img/3.0/global/icons/video_icon.gif HTTP/1.1 Accept:
*/* Referer: http://www.cnn.com/ Accept-Language: en-GB User-Agent:
Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0;
SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729;
Media Center PC 6.0) Accept-Encoding: gzip, deflate Host:
i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon,
08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:52:33 GMT
Last-Modified: Fri, 23 Oct 2009 20:10:20 GMT Cache-Control:
max-age=3600 Content-Type: image/gif Accept-Ranges: bytes Server:
Apache Content-Length: 138 GET
/cnn/2010/CRIME/02/08/illinois.victim.forgiveness/c 1main.jpg
HTTP/1.1 Accept: */* Referer: http://www.cnn.com/ Accept-Language:
en-GB User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT
6.1; Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET
CLR 3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date:
Mon, 08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:12:54
GMT Last-Modified: Mon, 08 Feb 2010 08:45:28 GMT Cache-Control:
max-age=3600 Content-Type: image/jpeg Accept-Ranges: bytes GET
/cnn/.element/img/3.0/global/icons/video_icon.gif HTTP/1.1 Accept:
*/* Referer: http://www.cnn.com/ Accept-Language: en-GB User-Agent:
Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0;
SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729;
Media Center PC 6.0) Accept-Encoding: gzip, deflate Host:
i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon,
08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:52:33 GMT
Last-Modified: Fri, 23 Oct 2009 20:10:20 GMT Cache-Control:
max-age=3600 Content-Type: image/gif Accept-Ranges: bytes Server:
Apache Content-Length: 138 GET
/cnn/2010/CRIME/02/08/illinois.victim.forgiveness/c 1main.jpg
HTTP/1.1 Accept: */* Referer: http://www.cnn.com/ Accept-Language:
en-GB User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT
6.1; Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET
CLR 3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date:
Mon, 08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:12:54
GMT Last-Modified: Mon, 08 Feb 2010 08:45:28 GMT Cache-Control:
max-age=3600 Content-Type: image/jpeg Accept-Ranges: bytes Server:
Apache Content-Length: 66362 GET
/cnn/.element/img/3.0/personalization/arrow_up.gif HTTP/1.1 Accept:
*/* Referer: http://www.cnn.com/ Accept-Language: en-GB User-Agent:
Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0;
SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729;
Media Center PC 6.0) Accept-Encoding: gzip, deflate Host:
i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon,
08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 12:05:14 GMT
Last-Modified: Fri, 23 Oct 2009 20:10:04 GMT Cache-Control:
max-age=3600 Content-Type: image/gif Accept-Ranges: bytes Server:
Apache Content-Length: 49 GIF89a !, a* ;GET
/cnn/.element/img/3.0/global/shade/TR_shadow_10 00x6.gif HTTP/1.1
Accept: */* Referer: http://www.cnn.com/ Accept-Language: en-GB
User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1;
Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR
3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date:
Mon, 08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 12:04:25
GMT Server: Apache Content-Length: 66362 GET
/cnn/.element/img/3.0/personalization/arrow_up.gif HTTP/1.1 Accept:
*/* Referer: http://www.cnn.com/ Accept-Language: en-GB User-Agent:
Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0;
SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729;
Media Center PC 6.0) Accept-Encoding: gzip, deflate Host:
i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon,
08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 12:05:14 GMT
Last-Modified: Fri, 23 Oct 2009 20:10:04 GMT Cache-Control:
max-age=3600 Content-Type: image/gif Accept-Ranges: bytes Server:
Apache Content-Length: 49 GIF89a !, a* ;GET
/cnn/.element/img/3.0/global/shade/TR_shadow_10 00x6.gif HTTP/1.1
Accept: */* Referer: http://www.cnn.com/ Accept-Language: en-GB
User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1;
Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR
3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date:
Mon, 08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 12:04:25
GMT Last-Modified: Fri, 23 Oct 2009 20:10:08 GMT Cache-Control:
max-age=3600 Content-Type: image/gif Accept-Ranges: bytes Server:
Apache Content-Length: 394 GET
/cnn/.element/img/3.0/global/shade/BR_shadow_10 00x6.gif HTTP/1.1
Accept: */* Referer: http://www.cnn.com/ Accept-Language: en-GB
User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1;
Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR
3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date:
Mon, 08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:24:44
GMT Last-Modified: Fri, 23 Oct 2009 20:10:08 GMT Cache-Control:
max-age=3600 Content-Type: image/gif Accept-Ranges: bytes Server:
Apache Content-Length: 394 GET
/cnn/.element/img/3.0/global/misc/filter.line.100px.g if HTTP/1.1
Accept: */* Referer: http://www.cnn.com/ Accept-Language: en-GB
User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1;
Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR
3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com Connection: Keep-Alive Last-Modified: Fri,
23 Oct 2009 20:10:08 GMT Cache-Control: max-age=3600 Content-Type:
image/gif Accept-Ranges: bytes Server: Apache Content-Length: 394
GET /cnn/.element/img/3.0/global/shade/BR_shadow_10 00x6.gif
HTTP/1.1 Accept: */* Referer: http://www.cnn.com/ Accept-Language:
en-GB User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT
6.1; Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET
CLR 3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date:
Mon, 08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:24:44
GMT Last-Modified: Fri, 23 Oct 2009 20:10:08 GMT Cache-Control:
max-age=3600 Content-Type: image/gif Accept-Ranges: bytes Server:
Apache Content-Length: 394 GET
/cnn/.element/img/3.0/global/misc/filter.line.100px.g if HTTP/1.1
Accept: */* Referer: http://www.cnn.com/ Accept-Language: en-GB
User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1;
Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR
3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com Connection: Keep-Alive Date: Mon, 08 Feb
2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:23:12 GMT
Last-Modified: Fri, 23 Oct 2009 20:10:16 GMT Cache-Control:
max-age=3600 Content-Type: image/gif Accept-Ranges: bytes Server:
Apache Content-Length: 49 GET /cnn/images/1.gif HTTP/1.1 Accept:
*/* Referer: http://www.cnn.com/ Accept-Language: en-GB User-Agent:
Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0;
SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729;
Media Center PC 6.0) Accept-Encoding: gzip, deflate Host:
i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon,
08 Feb 2010 11:07:21 GMT Expires: Sun, 02 Feb 2020 00:56:38 GMT
Last-Modified: Fri, 20 Apr 2007 13:13:15 GMT Cache-Control:
max-age=315360000 Content-Type: image/gif Accept-Ranges: bytes
Server: Apache Content-Length: 43 GET
/cnn/video/bestoftv/2010/02/07/nr.levs.viral.videos.c nn.120x68.jpg
HTTP/1.1 Accept: */* Referer: http://www.cnn.com/ Accept-Language:
en-GB User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT
6.1; Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET
CLR 3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com Connection: Keep-Alive Date: Mon, 08 Feb
2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:23:12 GMT
Last-Modified: Fri, 23 Oct 2009 20:10:16 GMT Cache-Control:
max-age=3600 Content-Type: image/gif Accept-Ranges: bytes Server:
Apache Content-Length: 49 GET /cnn/images/1.gif HTTP/1.1 Accept:
*/* Referer: http://www.cnn.com/ Accept-Language: en-GB User-Agent:
Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0;
SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729;
Media Center PC 6.0) Accept-Encoding: gzip, deflate Host:
i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon,
08 Feb 2010 11:07:21 GMT Expires: Sun, 02 Feb 2020 00:56:38 GMT
Last-Modified: Fri, 20 Apr 2007 13:13:15 GMT Cache-Control:
max-age=315360000 Content-Type: image/gif Accept-Ranges: bytes
Server: Apache Content-Length: 43 GET
/cnn/video/bestoftv/2010/02/07/nr.levs.viral.videos.c nn.120x68.jpg
HTTP/1.1 Accept: */* Referer: http://www.cnn.com/ Accept-Language:
en-GB User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT
6.1; Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET
CLR 3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date:
Mon, 08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:36:55
GMT Last-Modified: Sun, 07 Feb 2010 14:42:18 GMT Cache-Control:
max-age=3600 Content-Type: image/jpeg Accept-Ranges: bytes Server:
Apache Content-Length: 7991 GET
/cnn/2010/images/02/05/tzvids.michael.bay.gi.jpg HTTP/1.1 Accept:
*/* Referer: http://www.cnn.com/ Accept-Language: en-GB User-Agent:
Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0;
SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729;
Media Center PC 6.0) Accept-Encoding: gzip, deflate Host:
i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon,
08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:14:53 GMT
Last-Modified: Fri, 05 Feb 2010 21:44:23 GMT Cache-Control:
max-age=3600 Content-Type: image/jpeg Accept-Ranges: bytes Server:
Apache Content-Length: 2666 GET
/cnn/2010/OPINION/02/06/zickar.terrorism.fooled/tz
vids.sept.11.who.perform.gi.jpg HTTP/1.1 Accept: */* Referer:
http://www.cnn.com/ Accept-Language: en-GB User-Agent: Mozilla/4.0
(compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0; SLCC2;.NET CLR
2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729; Media Center PC
6.0) Accept-Encoding: gzip, deflate Host: i.cdn.turner.com
Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon, 08 Feb 2010
11:07:21 GMT Expires: Mon, 08 Feb 2010 11:36:55 GMT Last-Modified:
Sun, 07 Feb 2010 14:42:18 GMT Cache-Control: max-age=3600
Content-Type: image/jpeg Accept-Ranges: bytes Server: Apache
Content-Length: 7991 GET
/cnn/2010/images/02/05/tzvids.michael.bay.gi.jpg HTTP/1.1 Accept:
*/* Referer: http://www.cnn.com/ Accept-Language: en-GB User-Agent:
Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0;
SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729;
Media Center PC 6.0) Accept-Encoding: gzip, deflate Host:
i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon,
08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:14:53 GMT
Last-Modified: Fri, 05 Feb 2010 21:44:23 GMT Cache-Control:
max-age=3600 Content-Type: image/jpeg Accept-Ranges: bytes Server:
Apache Content-Length: 2666 GET
/cnn/2010/OPINION/02/06/zickar.terrorism.fooled/tz
vids.sept.11.who.perform.gi.jpg HTTP/1.1 Accept: */* Referer:
http://www.cnn.com/ Accept-Language: en-GB User-Agent: Mozilla/4.0
(compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0; SLCC2;.NET CLR
2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729; Media Center PC
6.0) Accept-Encoding: gzip, deflate Host: i.cdn.turner.com
Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon, 08 Feb 2010
11:07:21 GMT Expires: Mon, 08 Feb 2010 12:01:54 GMT Last-Modified:
Sat, 06 Feb 2010 17:17:42 GMT Cache-Control: max-age=3600
Content-Type: image/jpeg Accept-Ranges: bytes Server: Apache
Content-Length: 3983 GET /cnn/2010/images/02/04/sexy.hotels_cnn.jpg
HTTP/1.1 Accept: */* Referer: http://www.cnn.com/ Accept-Language:
en-GB User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT
6.1; Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET
CLR 3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date:
Mon, 08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:52:15
GMT Last-Modified: Thu, 04 Feb 2010 21:44:08 GMT Cache-Control:
max-age=3600 Content-Type: image/jpeg Accept-Ranges: bytes Server:
Apache Content-Length: 19935 GET
/cnn/2010/POLITICS/02/05/Obama.theologian/tzvids.reinhold.union.jpg
HTTP/1.1 Accept: */* Referer: http://www.cnn.com/ Accept-Language:
en-GB User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT
6.1; Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET
CLR 3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date:
Mon, 08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 12:01:54
GMT Last-Modified: Sat, 06 Feb 2010 17:17:42 GMT Cache-Control:
max-age=3600 Content-Type: image/jpeg Accept-Ranges: bytes Server:
Apache Content-Length: 3983 GET
/cnn/2010/images/02/04/sexy.hotels_cnn.jpg HTTP/1.1 Accept: */*
Referer: http://www.cnn.com/ Accept-Language: en-GB User-Agent:
Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1; Trident/4.0;
SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR 3.0.30729;
Media Center PC 6.0) Accept-Encoding: gzip, deflate Host:
i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date: Mon,
08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:52:15 GMT
Last-Modified: Thu, 04 Feb 2010 21:44:08 GMT Cache-Control:
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Host: i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK Date:
Mon, 08 Feb 2010 11:07:21 GMT Expires: Mon, 08 Feb 2010 11:48:14
GMT Last-Modified: Fri, 05 Feb 2010 18:41:30 GMT Cache-Control:
max-age=3600 Content-Type: image/jpeg Accept-Ranges: bytes Server:
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3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK
Cache-Control: max-age=3600 Date: Mon, 08 Feb 2010 11:07:22 GMT
Content-Length: 3906 Content-Type: image/gif Expires: Mon, 08 Feb
2010 12:07:22 GMT Last-Modified: Fri, 23 Oct 2009 20:10:16 GMT
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CLR 3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com HTTP/1.1 200 OK Date: Mon, 08 Feb 2010
11:07:21 GMT Expires: Mon, 08 Feb 2010 11:48:14 GMT Last-Modified:
Fri, 05 Feb 2010 18:41:30 GMT Cache-Control: max-age=3600
Content-Type: image/jpeg Accept-Ranges: bytes Server: Apache
Content-Length: 2297 GET
/cnn/.element/img/3.0/global/misc/Numbers_Sprite. gif HTTP/1.1
Accept: */* Referer: http://www.cnn.com/ Accept-Language: en-GB
User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.1;
Trident/4.0; SLCC2;.NET CLR 2.0.50727;.NET CLR 3.5.30729;.NET CLR
3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com Connection: Keep-Alive HTTP/1.1 200 OK
Cache-Control: max-age=3600 Date: Mon, 08 Feb 2010 11:07:22 GMT
Content-Length: 3906 Content-Type: image/gif Expires: Mon, 08 Feb
2010 12:07:22 GMT Last-Modified: Fri, 23 Oct 2009 20:10:16 GMT
Accept-Ranges: bytes Server: Apache Connection: keep-alive GET
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HTTP/1.1 Accept: */* Referer: http://www.cnn.com/ Accept-Language:
en-GB User-Agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT
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CLR 3.0.30729; Media Center PC 6.0) Accept-Encoding: gzip, deflate
Host: i.cdn.turner.com 1 visit to www.cnn.com creates 150 HTTP
requests and responses
- Slide 5
- 5 GfK Retail and TechnologyGfK Network Intelligence Solution T.
RufNovember 2011 Example collected meta data filtering still
needed
- Slide 6
- 6 GfK Retail and TechnologyGfK Network Intelligence Solution T.
RufNovember 2011 Multiple data reduction steps Gn traffic copy
Extracted data Transferred data Stored data Reports and data 5-7 TB
daily (1 Gbps) 30-70 GB daily ~10GB daily ~1 GB daily Few kB per
report NIS Probe StarTrack Database NIS Mediator Processing Engine
Reports Data Metadata extraction Noise filtering Aggregation Report
generation
- Slide 7
- 7 GfK Retail and TechnologyGfK Network Intelligence Solution T.
RufNovember 2011 Figures and volumes Reporting DBRandT PanelNIS
(only one operator!) Factor Fact table (rows per
month)193,000,0004,267,000,00022 Fact table (rows per
year)2,311,000,00051,202,000,00022 Storage uncompressed (GB per
year)4603,5008 Storage compressed (GB per year)---440 Transfer
Volume (Operator - GfK)Per Operator10 count. 4 operators each Raw
data (GB compressed per month)2,10084,000 Raw data with advanced
filtering (GB)381,500 NIS has with only one operator double of rows
a month than all panel business a year! Advanced filtering
compresses data with factor 55!
- Slide 8
- 8 GfK Retail and TechnologyGfK Network Intelligence Solution T.
RufNovember 2011 Future challenges NIS data volumes bigger than in
retail business, and growing much faster Traffic volume in mobile
networks 2x every 9 months (Source: Ericsson, Cisco) While no new
operators participating >> data volume still doubles
Challenges in data transfer to GfK Best effort over Internet vs.
leased lines? Transfer to GfK within Nuremberg? Hosting at GfKs
access operators data center? Can database loading speed keep up?
How long can we store the data (also a privacy limitation)? How
large reports can be executed (time period, number of
operators)?
- Slide 9
- 9 GfK Retail and TechnologyGfK Network Intelligence Solution T.
RufNovember 2011 Internet usage and user behaviour? Web browsing
Application usage Search Online advertisement Demographics Device
Where When Baskets Activity User Context Subscription
- Slide 10
- 10 GfK Retail and TechnologyGfK Network Intelligence Solution
T. RufNovember 2011 NIS measure, dimensions, and facts different
from retail data Unique Visitors Site Visits Page Views Duration
Visit Frequency Visit Recency Visit Days Visited Site Destination
Site Referring Site Sub Category Site Group Main Category User
Context New Visitors Returning Visitors Bounce Rate Browsing
Sessions Site Entries Site Exits Site Visit Duration per Visitor
Site Visit Duration per Visitor Site Visits per Unique Visitor Site
Visits per Unique Visitor Page Views per Site Visits Page Views per
Site Visits Page Views per Unique Visitor Page Views per Unique
Visitor Visit Days REPORTING FACTS ACTIVITIES AND MEASURES
REPORTING DIMENSIONS Socio-demographics Subscription Time Location
Device
- Slide 11
- GfK Retail and TechnologyTitle of presentation Name of
presenterDD Month YYYY NIS Hardware Hardware Overview
- Slide 12
- 12 GfK Retail and TechnologyNIS HW and SW PlatformOctober 2011
Citrix Farm NIS Reporting Infrastructure (current) Sun Oracle
Database Machine V2 Dispatcher GSE Client GSE Application Server
GSE Client Request SQL GSE Client Custom-developed VB.Net
application Citrix Farm 20 server citrix farm hosting client
applications for NIS and standard business Dispatcher
Custom-developed router and load balancer for GSE requests GSE
Application Server Custom-developed reporting server resposible for
translating client requests to SQL and processing of the results;
farm of many servers for load balancing and failover purposes
- Slide 13
- GfK Retail and TechnologyTitle of presentation Name of
presenterDD Month YYYY NIS Processing Process Overview
- Slide 14
- 14 GfK Retail and TechnologyNIS HW and SW PlatformOctober 2011
Overview Architecture Oracle Exadata DBM Receiver Files Production
Suite (Silverlight) Monitoring Configuration Enrichment Controlling
Loading Process
- Slide 15
- 15 GfK Retail and TechnologyGfK Network Intelligence Solution
T. RufNovember 2011 NIS Data Flow Flat Files (from Operator)
Preprocessing DBFS Reporting NIS Processing PL/SQL Oracle Warehouse
Builder STAGE Tables NIS Stage Loading Scripting Silverlight +
PL/SQL ~ 2000 Files per server per day Expected data volume between
60 and 500 GB* unzipped per server per day Files are loaded via
scripts into DBFS ~ 2000 Files per server per day Expected data
volume between 60 and 500 GB* unzipped per server per day Files are
loaded via scripts into DBFS Files are staged via PL/SQL packages
Filtering and aggregation by applying complex business logic
Automatic enrichment by applying regular expressions Only about 5
percent of the data enters reporting layer Filtering and
aggregation by applying complex business logic Automatic enrichment
by applying regular expressions Only about 5 percent of the data
enters reporting layer Manual enrichment by adding masterdata and
categorizing entities like web domains and web apps *
estimated
- Slide 16
- 16 GfK Retail and TechnologyGfK Network Intelligence Solution
T. RufNovember 2011 NIS Processing Control Flow Using Oracle Data
Warehouse Builder for rapid data modeling and development From Raw
Data to Refined Data From 370 Mio Data to 16 Mio Data per Day *
Mean duration of processing all steps for one day is 3 hours *
Processing Steps: (*) small Provider Session / HTTP Load Session
& open Sessions Join Advertising & Sessions Join
Searchwords & Sessions Join Volumns & Sessions HTTP &
open HTTP Duration: < 45 min * Filtering Join HTTP &
Sessions Application Response Code Referrer MIME-type File
Extension Local Pause ad-Blocker Duration: < 90 min * Enrichment
user session / unique visit domain classification apps
classification device master Duration: < 10 min * Fact Loading
Fact Activity Fact Volume Duration: < 30 min * UserSession &
DomainVisits & Aggregation Calculate UserSession Calculate
DomainVisits Aggregation on Domain Level Duration: < 10 min
*
- Slide 17
- GfK Retail and TechnologyTitle of presentation Name of
presenterDD Month YYYY NIS Reporting Reporting Overview
- Slide 18
- 18 GfK Retail and TechnologyNIS HW and SW PlatformOctober 2011
Overview Architecture
- Slide 19
- 19 GfK Retail and TechnologyGfK Network Intelligence Solution
T. RufNovember 2011 GSE Client Report Execution GSE Application
Server RequestCollection BaseRequestCollection Cache
MetricCalculator Key Group SQL Generation Query Execution Result
Parsing Report Object Model (ROM) BaseResultCollection ResultGrid
Global Filter Side Heading Top Heading
- Slide 20
- 20 GfK Retail and TechnologyGfK Network Intelligence Solution
T. RufNovember 2011 03.01.2011-10.01.2011 Weekdays vs. Weekend
Mobile and Smart Phones by GfK-RT, www.gfkrt.comPRJ 96946 - RG
2005040 - RP 9728661 - ID 263453086 mysite newspaper 1 newspaper 2
newspaper 3 newspaper 4 00- 01 01- 02 02- 03 03- 04 04- 05 05- 06
06- 07 07- 08 08- 09 09- 10 10- 11 11- 12 12- 13 13- 14 14- 15 15-
16 16- 17 17- 18 18- 19 19- 20 20- 21 21- 22 22- 23 23- 24 00- 01
01- 02 02- 03 03- 04 04- 05 05- 06 06- 07 07- 08 08- 09 09- 10 10-
11 11- 12 12- 13 13- 14 14- 15 15- 16 16- 17 17- 18 18- 19 19- 20
20- 21 21- 22 22- 23 23- 24 00- 01 01- 02 02- 03 03- 04 04- 05 05-
06 06- 07 07- 08 08- 09 09- 10 10- 11 11- 12 12- 13 13- 14 14- 15
15- 16 16- 17 17- 18 18- 19 19- 20 20- 21 21- 22 22- 23 23- 24
ThursdayFridaySaturday Unique Visitors 0 20 40 60 80 100 120 140
160 180 200 220 240 260 mysite newspaper 1 newspaper 2 newspaper 3
newspaper 4 00- 01 01- 02 02- 03 03- 04 04- 05 05- 06 06- 07 07- 08
08- 09 09- 10 10- 11 11- 12 12- 13 13- 14 14- 15 15- 16 16- 17 17-
18 18- 19 19- 20 20- 21 21- 22 22- 23 23- 24 00- 01 01- 02 02- 03
03- 04 04- 05 05- 06 06- 07 07- 08 08- 09 09- 10 10- 11 11- 12 12-
13 13- 14 14- 15 15- 16 16- 17 17- 18 18- 19 19- 20 20- 21 21- 22
22- 23 23- 24 00- 01 01- 02 02- 03 03- 04 04- 05 05- 06 06- 07 07-
08 08- 09 09- 10 10- 11 11- 12 12- 13 13- 14 14- 15 15- 16 16- 17
17- 18 18- 19 19- 20 20- 21 21- 22 22- 23 23- 24
ThursdayFridaySaturday Site Visits 0 50 100 150 200 250 300 mysite
newspaper 1 newspaper 2 newspaper 3 newspaper 4 00- 01 01- 02 02-
03 03- 04 04- 05 05- 06 06- 07 07- 08 08- 09 09- 10 10- 11 11- 12
12- 13 13- 14 14- 15 15- 16 16- 17 17- 18 18- 19 19- 20 20- 21 21-
22 22- 23 23- 24 00- 01 01- 02 02- 03 03- 04 04- 05 05- 06 06- 07
07- 08 08- 09 09- 10 10- 11 11- 12 12- 13 13- 14 14- 15 15- 16 16-
17 17- 18 18- 19 19- 20 20- 21 21- 22 22- 23 23- 24 00- 01 01- 02
02- 03 03- 04 04- 05 05- 06 06- 07 07- 08 08- 09 09- 10 10- 11 11-
12 12- 13 13- 14 14- 15 15- 16 16- 17 17- 18 18- 19 19- 20 20- 21
21- 22 22- 23 23- 24 ThursdayFridaySaturday Site Visit Duration (h)
0 2 4 6 8 10 12 14 16 18 20
- Slide 21
- 21 GfK Retail and TechnologyGfK Network Intelligence Solution
T. RufNovember 2011 Site Visits % 03.01.2011-10.01.2011 Mobile and
Smart Phones cnn.com by GfK-RT, www.gfkrt.comPRJ 107275 - RG
2040573 - RP 10052139 - ID 269210245
google.comfacebook.comyahoo.commsn.combing.comvodafone.comimages.google.comad-whirl.comweb-ask.comad-inside.comUnknown
ReferrerOthers. 21,5 8,5 3,5 2,8 1,3 0,7 0,6 0,50,4 0,3 48,9
10,8
- Slide 22
- 22 GfK Retail and TechnologyGfK Network Intelligence Solution
T. RufNovember 2011 Unique Devices,Unique Devices % Mobile and
Smart Phones by GfK-RT, www.gfkrt.comPRJ 96946 - RG 1991625 - RP
9603676 - ID 262170165 Unique Devices 0 20 40 60 80 100 120 140 160
180 200 220 240 ( x 1. 0 0 0 ) 225.956,0 106.861,0 93.166,0
79.486,0 42.915,0 31.118,0 26.951,026.359,0 24.169,0 20.200,0
18.996,0 15.194,014.957,014.774,0 13.307,0 12.838,012.161,0
11.495,011.191,0 10.402,010.081,09.900,09.857,0 8.352,0
7.698,07.461,07.243,0 6.278,05.918,05.792,0
5.322,05.185,04.966,04.962,04.903,04.594,04.527,04.483,04.360,04.309,04.122,0
3.888,03.790,03.583,03.343,03.308,03.286,03.174,03.141,03.080,0
No.Device ModelUnique DevicesUnique Devices % Grand
Total1.099.783100,0 1APPLE,IPHONE 3GS 16GB225.95620,5 2APPLE,IPHONE
3G 16GB106.8619,7 3APPLE,IPHONE 4 16GB93.1668,5 4SAMSUNG,S 5230
STAR79.4867,2 5SAMSUNG,I 5700 GALAXY SPICA42.9153,9 6SAMSUNG,I 9000
GALAXY S 8 GB31.1182,8 7SAMSUNG,SGH F 480 I TOUCHWIZ26.9512,5
8SAMSUNG,SGH F 48026.3592,4 9SAMSUNG,S 8500 WAVE 2 GB24.1692,2
10SAMSUNG,B 341020.2001,8 11BLACKBERRY,8520 CURVE18.9961,7
12SAMSUNG,I 5800 GALAXY 315.1941,4 13SAMSUNG,S 556014.9571,4
14NOKIA,5800 XPRESSMUSIC14.7741,3 15NOKIA,523013.3071,2
16BLACKBERRY,9700 BOLD12.8381,2 17SONY ERICSSON,XPERIA X1012.1611,1
18HUAWEI,U823011.4951,0 19HTC,DESIRE11.1911,0 20LG,KU990
VIEWTY10.4020,9 21SONY ERICSSON,W59510.0810,9 22SAMSUNG,S
56009.9000,9 23LG,GT540 OPTIMUS9.8570,9 24NOKIA,E718.3520,8
25SAMSUNG,S 8000 JET 2 GB7.6980,7 26SAMSUNG,I 7500 8 GB7.4610,7
27NOKIA,N97 MINI7.2430,7 28HTC,WILDFIRE6.2780,6 29NOKIA,E635.9180,5
30SAMSUNG,SGH F 4085.7920,5 31NOKIA,N955.3220,5 32LG,GW6205.1850,5
33SAMSUNG,S 3650 CORBY4.9660,5 34NOKIA,N974.9620,5 35HTC,TATTOO
A32884.9030,4 36LG,KS3604.5940,4 37HTC,HD2 T85854.5270,4 38SONY
ERICSSON,U5I VIVAZ4.4830,4 39LG,KP500 COOKIE4.3600,4
40BLACKBERRY,BOLD 90004.3090,4 41LG,GT5004.1220,4 42SONY
ERICSSON,W9953.8880,4 43BLACKBERRY,8900 CURVE3.7900,3 44SAMSUNG,SGH
U 6003.5830,3 45NOKIA,3600 SLIDE3.3430,3 46NOKIA,E723.3080,3
47ZTE,LINK3.2860,3 48SONY ERICSSON,W3953.1740,3 49NOKIA,6700
SLIDE3.1410,3 50SONY ERICSSON,XPERIA X10 MINI PRO3.0800,3
51Others129.84011,8 03.01.2011-10.01.2011
- Slide 23
- 23 GfK Retail and TechnologyGfK Network Intelligence Solution
T. RufNovember 2011 Usage Intensity Metrics Mobile and Smart Phones
by GfK-RT, www.gfkrt.comPRJ 96946 - RG 1991627 - RP 9603773 - ID
262205922 00- 01 01- 02 02- 03 03- 04 04- 05 05- 06 06- 07 07- 08
08- 09 09- 10 10- 11 11- 12 12- 13 13- 14 14- 15 15- 16 16- 17 17-
18 18- 19 19- 20 20- 21 21- 22 22- 23 23- 24 Site Visits per Unique
Visitors 2,0 2,5 3,0 3,5 4,0 4,5 5,0 5,5 6,0 6,5 IPHONE OS ANDROID
SYMBIAN RIM 00- 01 01- 02 02- 03 03- 04 04- 05 05- 06 06- 07 07- 08
08- 09 09- 10 10- 11 11- 12 12- 13 13- 14 14- 15 15- 16 16- 17 17-
18 18- 19 19- 20 20- 21 21- 22 22- 23 23- 24 Site Visit Dur. (min)
per Unique Visitor 5 10 15 20 25 30 35 IPHONE OS ANDROID SYMBIAN
RIM 00- 01 01- 02 02- 03 03- 04 04- 05 05- 06 06- 07 07- 08 08- 09
09- 10 10- 11 11- 12 12- 13 13- 14 14- 15 15- 16 16- 17 17- 18 18-
19 19- 20 20- 21 21- 22 22- 23 23- 24 Page Views per Unique
Visitors 0 20 40 60 80 100 120 140 160 180 IPHONE OS ANDROID
SYMBIAN RIM 00- 01 01- 02 02- 03 03- 04 04- 05 05- 06 06- 07 07- 08
08- 09 09- 10 10- 11 11- 12 12- 13 13- 14 14- 15 15- 16 16- 17 17-
18 18- 19 19- 20 20- 21 21- 22 22- 23 23- 24 Byte Volume per Unique
Users (MB) 0,2 0,4 0,6 0,8 1,0 1,2 1,4 1,6 1,8 2,0 2,2 IPHONE OS
ANDROID SYMBIAN RIM 03.01.2011-10.01.2011