Post on 07-May-2015
description
Get Your Head in the Game!Understanding Healthcare Consumer Use of Social Media in Reshaping HIM Perspectives
Social Networking Applied to HealthcareErin Maney
Educational Consultant & Instructional DesignerMonroe Community College
Evolution of Social Media
Melding of User Generated Content and Web 2.0 for information
aggregation and dissemination
1978• Bulletin Board System concept to inform friends of
meetings, make announcements, and share information
1993• Mosaic browser developed by University of Illinois Urbana-
Champaign birthing webpages and web accessibility
1994• Information Superhighway – Internet (WWW) faces criticism
as media source
1995• The World Wide Web reports 1 million active websites
1998• Social media unites friends via social network platforms and
blogging boom takes off
2003• Second Life launches concept of virtual worlds
2004• Social Bookmarking concept introduced
2007• iPhone released – social networks go mobile
2009• Twitter breaks story about plane landing in Hudson
River
2010• Internet cited as primary way Americans get news
(personalized news feeds)
2011
Year in Review
550 million
people on Facebook33 billion tweets sent each day
12,233 tweets per second during the Super Bowl
2 billion video views on YouTube 90 million professional LinkedIn users
1988: Internet Relay Chat
Real-time status updates use
system of hashtags (#) and
@symbolsUsed to keep
tabs on Gulf War
1992: World Wide WebReleased to
public
1997: AOL Instant
Messenger Allowed users to
create buddy lists and share
files
2002: FriendsterAllowed users to
create and maintain
contacts, and share online content and
media
2003: MySpace and LinkedIn
Use of bulletin posts, share group pages, and manage professional
networks
SOCIAL NETWORKS EVOLVE
2004: Flickr and FacebookPhoto-sharing,
“friending”, melding
features into one platform
2005: Bebo, Ning and YouTube
Personal blog pages,
community websites, video
upload and sharing site
2006: TwitterShare status
updates, tagging
2009: FoursquareUsers can
check in to various
locations, competitive
award system
2011: Google+ and Pinterest
Circles of friends, content curation
Purpose Determines Medium
Social Networking
• Google+• LinkedIn• Facebook
Social Bookmarking• Digg• Diigo• Delicious• RSS
Social Commentary
• Twitter• Facebook• Blog
Social Content Sharing• SlideShare• Google Docs (Drive)• Prezi• Preezo
Are you an active participant in the Digital Era?
Levels of Social Media
integration vary to meet the
changing needs within an
organization
One example of a corporate virtual world (IBM) used for project collaboration, new employee orientation, presentations and training
(“what-if” scenarios).
Forterra Systems uses virtual-world software to train nurses and emergency response professionals.
Social Media Landscape
in Healthcare
How are Patients Using Social Media?2011-12 Patient Usage Survey
Why (and How to) Use Social Media in Healthcare? 2012 Study of US Hospitals
Health is Happening on Major Social Networks
Have used social media to find health-related consumer reviews (i.e. of treatments, procedures, or physicians)
40% Are using YouTube, Facebook and Twitter to find medical information, research and share their symptoms, and offer opinions about doctors, treatments, drugs, and health plans
1/3
Have publicly posted about their health or healthcare experience
1:4
PwC Health Research Institute survey, 2012
Interactive Consumer Survey Results, 2011
Patient Engagement
CaringBridge.org
Connect families through health and
healing journeys
Patient PortalsCustom patient profiles
Access test results, request prescription
renewals, review recent visits, request appointments
Communicate non-urgent concerns to
healthcare teamAlso available via
mobile app
Knowledge Base/Self-Diagnosis Tools
Aggregated FAQ database with content
contributed by healthcare professionalsSearchable by patients
for non-urgent concerns and common questions
In 2012, the University of Maryland Medical Center (UMMC) conducted a study of 1,229 hospitals in the U.S. inquiring about their use of social media …
have Facebook Pages
are on Foursquare
have Twitter accounts
have a YouTube channel
use blogs
1,068
946
814
575
149
Purposeful Engagement via Web 2.0
Pages allow for photo sharing,
reference material postings,
testimonials, feedback from
clients, organized events, and much
more …
Short updates (140 characters)
regarding hours and closings, advice
and tips, share articles and
resource links, highlight activities, promote events …
Create videos to educate patients:
welcome message, who we are, meet
the physicians, what you should
know before a procedure, virtual tours
Regulations and privacy concerns still limit how patients and healthcare providers use social media.
Purposeful Engagement via Blogs
Collaborative learning and
sharing spaces, staff profiles
and organization strategic plan
(mission/vision)
Learning and/or research
communities
Discussion forums
Scenario-based collaboration,
sharing resources, reference material, podcasts
54% of patients (of 1,060 surveyed) are comfortable with providers seeking advice from an online community (blog) to better treat their conditions (connections/networking)
“Engage and Educate” – do not use social media to diagnose.
Leverage social media to share information that is useful and timely. Embrace the collaborative spirit of social media as a means to unite staff, volunteers, patients, and other stakeholders.
Key PointsSocial media is part of our culture. You need to learn about it and learn how you can use it to make connections, improve patient experience, and garner media coverage to attract new patients and staff.
Open Discussion
How are you currently using social media?
How can social media be used for outreach within your organization?
What value can social networking add to your organization?
Of what value is social networking to you personally and/or professionally?
Thank you!
Visit SlideShare for a copy of this presentationhttp://www.slideshare.net/ebmaney
Referenceshttp://socialmediatoday.com/node/545540 http://sproutsocial.com/insights/2012/08/healthcare-social-media-2/http://blog.healthecareers.com/blog/careers-in-healthcare/why-medical-professionals-are-using-social-mediahttp://www.healthcareitnews.com/infographic/infographic-how-healthcare-professionals-use-social-mediahttp://www.fortherecordmag.com/archives/110711p10.shtmlhttp://openmediart.com/log/pics/sdarticle.pdf
http://network.socialmedia.mayoclinic.org/hcsml-grid/http://www.pwc.com/us/en/health-industries/publications/top-health-industry-issues-of-2012.jhtmlwww.caringbridge.org/https://mychart.urmc.rochester.edu/MyChart/http://itunes.apple.com/us/app/mychart/id382952264?mt=8http://www.stanthonysmedcenter.com/information_health/triage.asphttps://www.facebook.com/StJosephsHospitalhttps://foursquare.com/v/mercy-hospital-of-buffalo/4bae20d3f964a52096873be3http://twitter.com/StJudehttp://www.youtube.com/user/dukemedicinehttp://sharing.mayoclinic.org/https://www.facebook.com/ThompsonHealthhttps://twitter.com/AmerMedicalAssnhttp://www.youtube.com/watch?v=zCCD52Pty4A&list=PL7C0D460B0AB85735&index=2&feature=plcphttp://www.nlm.nih.gov/medlineplus/videosandcooltools.htmlhttp://www.renown.org/virtualtourshttp://scienceroll.com/medicine-20/http://talk-diabetes.org/http://www.docnotes.net/http://www.nlm.nih.gov/medlineplus/podcast/podcast082012.mp3
Examples