div class=trans-pagebuttonPage 1button div class=trans-image amp-img class=trans-thumb alt=Page 1: Getting to grips with consumer power through social media-10 pdfs aug2017 · Hirst chief executive of media agency Carat Indeed Mark Boyd founder of advertising agency Gravity src=https:reader036fdocumentsnetreader036viewer20220816145fc1badcabdff91c4643b4b3html5thumbnails1jpg width=142 height=106 layout=responsive amp-img divdiv