Getting to grips with consumer power through social media-10 pdfs aug2017... · Hirst, chief...

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Transcript of Getting to grips with consumer power through social media-10 pdfs aug2017... · Hirst, chief...

Page 1: Getting to grips with consumer power through social media-10 pdfs aug2017... · Hirst, chief executive of media agency Carat. Indeed, Mark Boyd, founder of advertising agency Gravity