GETTING THE MOST FROM VIDEO January 28, 2014

Introductions and house keepingGetting the most from videoSimple ways to get started with videoGetting noticed by the networksKey performance metrics for videoQuestions & Answers

GETTING THE MOST OUT OF VIDEO

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

Stu SiegalDirector of VLStrategies™ stuart.siegal@videolinktv.com617-340-4211

Marianne RoccoDirector of Marketingmarianne.rocco@videolink.tv617-340-4202

THE PRESENTERSTHE PRESENTERS

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

Challenging

Scary

Overwhelming

It can freeze you in your tracks.

GETTING STARTED WITH VIDEO

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

Trusted partner

Reliable resource

Educational

Relevant

What do you want to be for your audience?

WHAT’S THE GOAL OF THE VIDEO

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

Identify what you want from video.

Thought leadership

Brand awareness

Better engagement

Better leads; better clients

WHAT’S THE GOAL OF THE VIDEO

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

Desired outcomes require different

videos

TestimonialsHow-toTrainingUpdates

WHAT’S THE GOAL OF THE VIDEO

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

Mutually beneficial relationship where you and your audience

get something out of it.

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

THOUGHT LEADERSHIP

What they need

How they purchase

What’s important

Where they get information

Know your audience.

GETTING STARTED WITH VIDEO

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

HOW DO YOU START

Going to a cocktail party

VideoLink, Inc. 1230 Washington Street | West Newton, MA 02465 videolink.tv

Video is like going to a party. Know who you are speaking to, and strike a conversation. Share!

HOW DO YOU START?

Just Share!

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

LOTS OF CHOICES

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

Keep it simple

Short is better

Break through the clutter

Don’t sell. Share!

Don’t panic.

Producers and bookers are people too.

GET NOTICED BY THE NETWORKS

What they want: Be accessible to studiosBe discoverableBe of the momentBe different Be accomplished

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

GET NOTICED BY THE NETWORKSProducers and bookers are people too.

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

How to get noticed:Timely and often emailsSpecific story not a personUse pictures and videoBe relevant to their calendars

DISCOVERY

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

BlogsWebsiteYouTubeSocial media sitesMarketing campaigns

Five performance metrics.MEASURING SUCCESS WITH VIDEO

Views per channel

Video view time

Unique video views

Video social share

Click through rate

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

QUESTIONS?

videolink.tv | 617-340-4200 | @videolinkllc

VideoLink LLC. 1230 Washington Street | West Newton, MA 02465 videolink.tv

Contact Stu or Marianne