Post on 17-Jul-2015
Getting Press As A
Jared Carrizales@ J a r e d C a r r i z a l e s
3 / 2 6 / 2 0 1 5
# S M Tu l s a
Small Business
H e r o i c S e a r c h
@HeroicSearch @JaredCarrizales
So…explain “getting press”
Any newsworthy mention
earned in an effort to
draw attention.“
”
@HeroicSearch @JaredCarrizales
Traffic
Community foothold
Valuable relationships Micro conversions like email
signups and pageviews
Sales
Free from algorithm shifts Indirect benefits (partnerships,
morale, credibility, etc)
@HeroicSearch @JaredCarrizales
Newspapers (on/offline)
Local, independent outlets
Niche blogs/bloggers
You’re looking for…
@HeroicSearch @JaredCarrizales
What kind of stories
does a journalist want?
Current events
Newsworthy
Exposing
@HeroicSearch @JaredCarrizales
As more people are getting their information from online sources, journalists have also started using social media to
do research and get additional sources for stories.
Getting the job done
HAROHelp-A-Reporter-Out
This free service helps connect journalists with
reputable sources for their stories. Correspondence happens via email and through the site itself.
efficiently
@HeroicSearch @JaredCarrizales
Twitter HashtagsThis hashtag is full of journalists looking for sources. Keep an eye on this hashtag to make sure you don’t miss any relevant opportunities.
#journorequest
@HeroicSearch @JaredCarrizales
Twitter HashtagsFull of people needing exposure, as well as those that are looking for sources and quotes. A grab bag.
#prrequest
@HeroicSearch @JaredCarrizales
Slightly mixed, but mostly refers to people looking for bloggers to help source information.See also: #bloggerswanted
Twitter Hashtags
#blogrequest#bloggerrequest
@HeroicSearch @JaredCarrizales
Twitter HashtagsMix of stuff, good for SoloPR chat, and for connecting with freelance PR professionals and similar contacts.
#solopr
@HeroicSearch @JaredCarrizales
As more people are getting their information from online sources, journalists have also started using social media to
do research and get additional sources for stories.
Getting the job done
HAROHelp-A-Reporter-Out
This free service helps connect journalists with
reputable sources for their stories. Correspondence happens via email and through the site itself.
efficiently
@HeroicSearch @JaredCarrizales
Qualify
Be Unique
Keep It Short
Speed
How ToRespond
Qualifying the requests
@HeroicSearch @JaredCarrizales
Qualify
Be Unique
Keep It Short
Speed
How ToRespond
Keep It Short
Sentences: 3
Characters: 430
@HeroicSearch @JaredCarrizales
Qualify
Be Unique
Keep It Short
Speed
How ToRespond
Be fast
Response time: < 10 minutes
@HeroicSearch @JaredCarrizales
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