Getting Press As A

Jared Carrizales@ J a r e d C a r r i z a l e s

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# S M Tu l s a

Small Business

H e r o i c S e a r c h

@HeroicSearch @JaredCarrizales

http://bit.ly/Jared-PR-SMTulsa

Link Bundle

@HeroicSearch @JaredCarrizales

So…explain “getting press”

Any newsworthy mention

earned in an effort to

draw attention.“

”

@HeroicSearch @JaredCarrizales

Why do I need press when I “have” SEO?

@HeroicSearch @JaredCarrizales

Traffic

Community foothold

Valuable relationships Micro conversions like email

signups and pageviews

Sales

Free from algorithm shifts Indirect benefits (partnerships,

morale, credibility, etc)

@HeroicSearch @JaredCarrizales

Newspapers (on/offline)

Local, independent outlets

Niche blogs/bloggers

You’re looking for…

@HeroicSearch @JaredCarrizales

What kind of stories

does a journalist want?

Current events

Newsworthy

Exposing

@HeroicSearch @JaredCarrizales

As more people are getting their information from online sources, journalists have also started using social media to

do research and get additional sources for stories.

Getting the job done

HAROHelp-A-Reporter-Out

This free service helps connect journalists with

reputable sources for their stories. Correspondence happens via email and through the site itself.

efficiently

@HeroicSearch @JaredCarrizales

Twitter HashtagsThis hashtag is full of journalists looking for sources. Keep an eye on this hashtag to make sure you don’t miss any relevant opportunities.

#journorequest

@HeroicSearch @JaredCarrizales

Twitter HashtagsFull of people needing exposure, as well as those that are looking for sources and quotes. A grab bag.

#prrequest

@HeroicSearch @JaredCarrizales

Slightly mixed, but mostly refers to people looking for bloggers to help source information.See also: #bloggerswanted

Twitter Hashtags

#blogrequest#bloggerrequest

@HeroicSearch @JaredCarrizales

Twitter HashtagsMix of stuff, good for SoloPR chat, and for connecting with freelance PR professionals and similar contacts.

#solopr

@HeroicSearch @JaredCarrizales

As more people are getting their information from online sources, journalists have also started using social media to

do research and get additional sources for stories.

Getting the job done

HAROHelp-A-Reporter-Out

This free service helps connect journalists with

reputable sources for their stories. Correspondence happens via email and through the site itself.

efficiently

@HeroicSearch @JaredCarrizales

Signing Up Type Preferences

@HeroicSearch @JaredCarrizales

What to expect 3 times per day Respond using “query” address

@HeroicSearch @JaredCarrizales

What to expect 3 times per day Respond using “query” address

@HeroicSearch @JaredCarrizales

Qualify

Be Unique

Keep It Short

Speed

How ToRespond

Qualifying the requests

@HeroicSearch @JaredCarrizales

Qualify

Be Unique

Keep It Short

Speed

How ToRespond

Be Unique

@HeroicSearch @JaredCarrizales

Qualify

Be Unique

Keep It Short

Speed

How ToRespond

Keep It Short

Sentences: 3

Characters: 430

@HeroicSearch @JaredCarrizales

Qualify

Be Unique

Keep It Short

Speed

How ToRespond

Be fast

Response time: < 10 minutes

@HeroicSearch @JaredCarrizales

The

Result?

@HeroicSearch @JaredCarrizales

@HeroicSearch @JaredCarrizales

@HeroicSearch @JaredCarrizales

Our Successes

@HeroicSearch @JaredCarrizales

Additional Tools - Buzzsumo

@HeroicSearch @JaredCarrizales

Additional Tools - IFTTT

@HeroicSearch @JaredCarrizales

Additional Tools - IFTTT

http://bit.ly/PR-recipe

@HeroicSearch @JaredCarrizales

upcoming issues

"news“

"pitch" editorial

calendar

Additional Tools – Search Queries

@HeroicSearch @JaredCarrizales

Additional Tools - Followerwonk

@HeroicSearch @JaredCarrizales

Additional Tools - Followerwonk

http://bit.ly/OK-Journo-SMTulsa

@HeroicSearch @JaredCarrizales

Additional Tools – HARO Post

http://bit.ly/PR-SMTulsa

Getting Press As A

Small Business

Jared CarrizalesHeroic Search

@JaredCarrizales