Fundraising through Fan-raisingMore Attendance, Media and

Money from Social Media

 @jimharshaw

#riotsports

 

Philosophy

Two Concepts...

1.Identify your true needs.

What do you need to be successful?• More support from AD• Better facilities• More money• Increased community support• Fewer parents • Better equipment• Student-athletes that...

FANS!

 • More support from AD• Better facilities• More money• Increased community support• Fewer parents • Better equipment• Student-athletes that...• Media coverage

Two Concepts...

1.Identify your true needs.2.Identify the needs of your

fans (or prospective fans).

Building Your Community

 

Develop ChannelsQuality Content

 

Develop Channels

 

High-Tech and High-touch

 • Facebook

• Direct mailing• Events

• E-newsletters• Personal notes

• Website• Phone calls

Make it Easy

 

Events

 

Email Marketing

Constant ContactVertical Response

iContactChimpMail

Building Your List

HTML

<!-- Begin MailChimp Signup Form --><!--[if IE]><style type="text/css" media="screen">    #mc_embed_signup fieldset {position: relative;}    #mc_embed_signup legend {position: absolute; top: </div><!--End mc_embed_signup-->  

 

Name EmailRuss Rose theman@PSU.edu

Maria Nolan Champ@IHA.edu

links, videos, connect, stories, results

FacebookNot just for kids anymore

Facebook "Page" vs "Group"

  

Why a "Page" is better than a "Group"oCustom URL  (facebook.com/yourteam)o  Add other applicationsoAutomatically posts to "Fans" news feed

http://www.facebook.com/pages/create.php

Badge HTML

<script type="text/javascript" src="http://static.ak.connect.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php/en_US"></script><script type="text/javascript">FB.init("="95216427205" stream="" connections="" width="300"></fb:fan><div style="font-size:8px; padding-left:10px"><a href="http://www.facebook.com/riotsportsmarketing">Riot Sports Marketing on Facebook</a> </div>  

Public Relations"Reporters are Lazy"

Getting PR

1.Collect contacts.2.Contact them pre-season before you

need them. 3.Make their job easy. Give them what

they need.

Quality Content video, text, audio

 

What is quality content?

Dates, times and locations

VS

Mission, vision and values

Goals Personal interest stories "Where are they now?"

 Athlete interviewsParent, fan, admin, sponsor interviews

Other perspectives 

Fans into Funds: 4 Ways to 

Monetize Your Fan Base

#1: Existing Fundraisers

 

#2: Capital Campaign

 

#2: Capital Campaign

• Online Donations • Deadline• List of top prospects

#3: Annual Campaign

• Replace or supplement other fundraisers

• Clear start and end dates

• Publish names

• Be specific

•Call to ActionGet someone to do something.

DonateVolunteer

AttendSign-up/Register

Participate

 

  "average gifts online are typically 25 percent to 35 percent higher"

Fundraisingsuccessmag.com

•OnlineNewsletters 

WebsiteFacebook

TwitterText

 

#4 Sponsorships

 

Benefits of This Approach

Get what you need: Money but also fans, community involvement, facilities, participation, admin support, parental support.

Benefits of This Approach

Long-term program development

Benefits of This Approach

Benefits of This Approach

Proven model

Benefits of This Approach

People want to be a part of a community.

Social Media Sports Marketing: Examples and Lessons from

Case Studies

•event attendance increased on average 5-10% 

•We typically have 50-55 athletes come out for team. This year we had 78!

•“Our parents and fans love the weekly email update.“

•Riot has increased attendance, gate revenue, participation and alumni/fan relations

•golf outing grew from 25 to 34 hole sponsors  

•received larger amounts of donations than ever

Quotes from Case Studies

•"invaluable” at helping them reach their goal

•Cal State Fullerton staff has received calls from around the country who have seen information about their program in one form or another.

•The result was more people donating time and money to help their cause.

•Riot has helped keep membership. Reducing churn rate is of key importance to organizations dependent upon retaining membership.

• The very first week we signed up for Riot Sports Marketing, there were three articles in three different newspapers. This thing works. It was so exciting.”

Quotes from Case Studies

Riotsportsmarketing.com

 

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