Getting More Attendance, Media and Money through Social Media
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Fundraising through Fan- raising More Attendance, Media and Money from Social Media
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Using social media sports marketing and fundraising to grow attendance, media coverage and fundraising for amateur (or any) athletic program.
Transcript of Getting More Attendance, Media and Money through Social Media
Fundraising through Fan-raisingMore Attendance, Media and
Money from Social Media
@jimharshaw
#riotsports
Philosophy
Two Concepts...
1.Identify your true needs.
What do you need to be successful?• More support from AD• Better facilities• More money• Increased community support• Fewer parents • Better equipment• Student-athletes that...
FANS!
• More support from AD• Better facilities• More money• Increased community support• Fewer parents • Better equipment• Student-athletes that...• Media coverage
Two Concepts...
1.Identify your true needs.2.Identify the needs of your
fans (or prospective fans).
Building Your Community
Develop ChannelsQuality Content
Develop Channels
High-Tech and High-touch
• Direct mailing• Events
• E-newsletters• Personal notes
• Website• Phone calls
Make it Easy
Events
Email Marketing
Constant ContactVertical Response
iContactChimpMail
Building Your List
HTML
<!-- Begin MailChimp Signup Form --><!--[if IE]><style type="text/css" media="screen"> #mc_embed_signup fieldset {position: relative;} #mc_embed_signup legend {position: absolute; top: </div><!--End mc_embed_signup-->
links, videos, connect, stories, results
FacebookNot just for kids anymore
Facebook "Page" vs "Group"
Why a "Page" is better than a "Group"oCustom URL (facebook.com/yourteam)o Add other applicationsoAutomatically posts to "Fans" news feed
http://www.facebook.com/pages/create.php
Badge HTML
<script type="text/javascript" src="http://static.ak.connect.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php/en_US"></script><script type="text/javascript">FB.init("="95216427205" stream="" connections="" width="300"></fb:fan><div style="font-size:8px; padding-left:10px"><a href="http://www.facebook.com/riotsportsmarketing">Riot Sports Marketing on Facebook</a> </div>
Public Relations"Reporters are Lazy"
Getting PR
1.Collect contacts.2.Contact them pre-season before you
need them. 3.Make their job easy. Give them what
they need.
Quality Content video, text, audio
What is quality content?
Dates, times and locations
VS
Mission, vision and values
Goals Personal interest stories "Where are they now?"
Athlete interviewsParent, fan, admin, sponsor interviews
Other perspectives
Fans into Funds: 4 Ways to
Monetize Your Fan Base
#1: Existing Fundraisers
#2: Capital Campaign
#2: Capital Campaign
• Online Donations • Deadline• List of top prospects
#3: Annual Campaign
• Replace or supplement other fundraisers
• Clear start and end dates
• Publish names
• Be specific
•Call to ActionGet someone to do something.
DonateVolunteer
AttendSign-up/Register
Participate
"average gifts online are typically 25 percent to 35 percent higher"
Fundraisingsuccessmag.com
•OnlineNewsletters
WebsiteFacebook
TwitterText
#4 Sponsorships
Benefits of This Approach
Get what you need: Money but also fans, community involvement, facilities, participation, admin support, parental support.
Benefits of This Approach
Long-term program development
Benefits of This Approach
Benefits of This Approach
Proven model
Benefits of This Approach
People want to be a part of a community.
Social Media Sports Marketing: Examples and Lessons from
Case Studies
•event attendance increased on average 5-10%
•We typically have 50-55 athletes come out for team. This year we had 78!
•“Our parents and fans love the weekly email update.“
•Riot has increased attendance, gate revenue, participation and alumni/fan relations
•golf outing grew from 25 to 34 hole sponsors
•received larger amounts of donations than ever
Quotes from Case Studies
•"invaluable” at helping them reach their goal
•Cal State Fullerton staff has received calls from around the country who have seen information about their program in one form or another.
•The result was more people donating time and money to help their cause.
•Riot has helped keep membership. Reducing churn rate is of key importance to organizations dependent upon retaining membership.
• The very first week we signed up for Riot Sports Marketing, there were three articles in three different newspapers. This thing works. It was so exciting.”
Quotes from Case Studies
Riotsportsmarketing.com
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StartaRiot
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www.RiotSportsMarketing.com
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