“I realize everyone is telling you social media is a unicorn…

….but maybe it’s just a horse?” – Jay Baer

social-media strategist

What’s Social Media?• Wiki-nitionSocial media use web-based technologies to transform and broadcastmedia monologues into social media dialogues.

They support the democratization of knowledge and information and transform people from content consumers to content producers.

The Tools

Brian Solis Conversation Prism

Those are some BIG numbers…but so what?

…In the way we communicate…In how we manage relationships

Those are some BIG numbers… but so what?

• Affecting the way we do business• Get Your Brand On and benefit, or stand

by and get left in the dust.

So What?

• Levels the playing field

• Your company in 3D– With a personality

• Human Resources

– LinkedIn: Find people

– Facebook: Get to know them

• Industry Intelligence

– Twitter: Listen

– LinkedIn: Connect

So What?

• Lead generation & sales support– Connect with influencers, recommendations– Follow up, address concerns

• Customer Service/CRM: (Listen and respond)– Twitter and Facebook– Blogs, Reviews, Forums: e.g. Yelp

• Branding

The Conference Room

The Keynote

The Coffee Shop

The Backyard BBQ

1,500 groups within 25 miles of Plano

In person always pays off

Where it’s going

• Everywhere

• Pinpoint targeting

• A trip to Target in 5 years

• Join LinkedIn• Start a dummy Fan Page• Benchmark• Put a plan to paper• Start writing

TIPS

Adam Polansky: Flexibility matrix• Quality • Cost • Time

Decision:

DIY, Consult a pro, Mix

Get Your Brand On

Thanks

www.duncanday.com

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