Get Your Brand On
description
Transcript of Get Your Brand On
![Page 1: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/1.jpg)
![Page 2: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/2.jpg)
![Page 3: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/3.jpg)
“I realize everyone is telling you social media is a unicorn…
![Page 4: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/4.jpg)
….but maybe it’s just a horse?” – Jay Baer
social-media strategist
![Page 5: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/5.jpg)
What’s Social Media?• Wiki-nitionSocial media use web-based technologies to transform and broadcastmedia monologues into social media dialogues.
They support the democratization of knowledge and information and transform people from content consumers to content producers.
![Page 6: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/6.jpg)
The Tools
Brian Solis Conversation Prism
![Page 7: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/7.jpg)
![Page 8: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/8.jpg)
Those are some BIG numbers…but so what?
…In the way we communicate…In how we manage relationships
![Page 9: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/9.jpg)
Those are some BIG numbers… but so what?
• Affecting the way we do business• Get Your Brand On and benefit, or stand
by and get left in the dust.
![Page 10: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/10.jpg)
So What?
• Levels the playing field
• Your company in 3D– With a personality
![Page 11: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/11.jpg)
• Human Resources
– LinkedIn: Find people
– Facebook: Get to know them
• Industry Intelligence
– Twitter: Listen
– LinkedIn: Connect
![Page 12: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/12.jpg)
So What?
• Lead generation & sales support– Connect with influencers, recommendations– Follow up, address concerns
• Customer Service/CRM: (Listen and respond)– Twitter and Facebook– Blogs, Reviews, Forums: e.g. Yelp
• Branding
![Page 13: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/13.jpg)
The Conference Room
![Page 14: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/14.jpg)
The Keynote
![Page 15: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/15.jpg)
The Coffee Shop
![Page 16: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/16.jpg)
The Backyard BBQ
![Page 17: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/17.jpg)
![Page 18: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/18.jpg)
1,500 groups within 25 miles of Plano
In person always pays off
![Page 19: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/19.jpg)
Where it’s going
• Everywhere
• Pinpoint targeting
• A trip to Target in 5 years
![Page 20: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/20.jpg)
• Join LinkedIn• Start a dummy Fan Page• Benchmark• Put a plan to paper• Start writing
TIPS
![Page 21: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/21.jpg)
Adam Polansky: Flexibility matrix• Quality • Cost • Time
Decision:
DIY, Consult a pro, Mix
![Page 22: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/22.jpg)
Get Your Brand On
![Page 23: Get Your Brand On](https://reader033.fdocuments.net/reader033/viewer/2022060123/559787bf1a28abe6408b45f9/html5/thumbnails/23.jpg)
Thanks
www.duncanday.com
www.slideshare.com/DuncanDay
www.facebook.com/duncanday
www.twitter.com/duncanday
www.linkedin.com/duncanday