How 2/3 of the world uses Facebook

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Indonesia India TurkeyNigeria South Africa Mexico Brazil Argentina

Globally, two-thirds of mobile phones are feature phones1

This means that in high-growth markets across the world today, 20-70% of people using Facebook on mobile are using feature phones2. Which is why we make sure that Facebook is accessible to anybody, on any device.

Whether they use the most basic low-cost device or the newest smartphone, you can reach all of the people who matter to you with Facebook ads on feature phones.

Here’s a glance into how people around the world use Facebook, and how you can reach them today.

facebook.com/business

Indonesians spend as much time on Facebook on a weekly basis as radio and newspapers combined

That’s comparable to 7x the combined readership of the top 10 magazines in India

That’s 4.4x the number of fixed broadband subscribers

That’s the equivalent of 10x the population of Abuja, the capital city

That’s 22x the seating capacity of all 2010 World Cup venues combined

That’s the equivalent of all Pay TV subscribers in Mexico

That’s greater than 1.4x the entire Pay TV audience in Brazil

That’s 15x the daily circulation of all major newspapers in Argentina

Facebook commissioned TNS Study, October 2013 eMarketer “Turkey Online,” September 2013 2006 Nigerian Census BureauMRUC Indian Readership Survey, January 2014 Fédération Internationale de Football Association Mexican Federal Telecommunications Commission, Feb. 2013 Ipsos Marplan 2012 IVC, National Census, Ministry of Culture 2010

69 million 100 million 10 million 35 million 11 million 51 million 87 million 23 million

71% 66% 32% 68% 33% 29% 39%Monthly active users Monthly active users Nigerians use Facebook

on feature phonesMonthly active users Monthly active users Monthly active users Monthly active users Monthly active users

access Facebook on feature phones

access Facebook on feature phones

access Facebook on feature phones

access Facebook on feature phones

access Facebook on feature phones

access Facebook on feature phones

access Facebook on feature phones

1. Worldwide Mobile Phone Users, January 20142. Facebook internal data, March 2014

Get smart about feature phones