Get Smart About Feature Phones
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Transcript of Get Smart About Feature Phones
How 2/3 of the world uses Facebook
Cross C1 Samsung C3312 Duos Samsung S5610Blackberry Q10 Nokia Asha 201 Samsung E1205 LG T375 Nokia 100
Indonesia India TurkeyNigeria South Africa Mexico Brazil Argentina
Globally, two-thirds of mobile phones are feature phones1
This means that in high-growth markets across the world today, 20-70% of people using Facebook on mobile are using feature phones2. Which is why we make sure that Facebook is accessible to anybody, on any device.
Whether they use the most basic low-cost device or the newest smartphone, you can reach all of the people who matter to you with Facebook ads on feature phones.
Here’s a glance into how people around the world use Facebook, and how you can reach them today.
facebook.com/business
Indonesians spend as much time on Facebook on a weekly basis as radio and newspapers combined
That’s comparable to 7x the combined readership of the top 10 magazines in India
That’s 4.4x the number of fixed broadband subscribers
That’s the equivalent of 10x the population of Abuja, the capital city
That’s 22x the seating capacity of all 2010 World Cup venues combined
That’s the equivalent of all Pay TV subscribers in Mexico
That’s greater than 1.4x the entire Pay TV audience in Brazil
That’s 15x the daily circulation of all major newspapers in Argentina
Facebook commissioned TNS Study, October 2013 eMarketer “Turkey Online,” September 2013 2006 Nigerian Census BureauMRUC Indian Readership Survey, January 2014 Fédération Internationale de Football Association Mexican Federal Telecommunications Commission, Feb. 2013 Ipsos Marplan 2012 IVC, National Census, Ministry of Culture 2010
69 million 100 million 10 million 35 million 11 million 51 million 87 million 23 million
71% 66% 32% 68% 33% 29% 39%Monthly active users Monthly active users Nigerians use Facebook
on feature phonesMonthly active users Monthly active users Monthly active users Monthly active users Monthly active users
access Facebook on feature phones
access Facebook on feature phones
access Facebook on feature phones
access Facebook on feature phones
access Facebook on feature phones
access Facebook on feature phones
access Facebook on feature phones
1. Worldwide Mobile Phone Users, January 20142. Facebook internal data, March 2014
Get smart about feature phones