Get R.E.A.L.: LOVEThe forth step toask without fear!

Marc A. Pitman, The Fundraising Coach www.fundraisingcoach.com

Let's Get R.E.A.L.!

1. Research

2. Engage

3. Ask

4. Love/Like/Live

Not your atm

Love/Like/LiveLove/Like the person

anyway—they're more important than the gift– This business is ALL

about relationships

Live with their response!– You don't always have to

like the response but keep on loving the person

If they say yesDevelop systems

– Receipt in 24-48 hours • (70% don’t!)

– Levels for written notes?

– Levels for calling?

If they say yesWhat do you all do?

Treat them their wayRecognition is all about

the donor, not about you.– What fight are you

inviting them into?

– How are they good because they invested in your cause?

5 Love LanguagesSaying “thank you” in a

different dialect is like telling a non-Chinese speaker that you love them in Chinese

5 Love LanguagesWords of AffirmationQuality TimeReceiving GiftsActs of ServicePhysical Touch

How does this apply to donors?

5 Love LanguagesHow do you like to be thanked?

How can you thank your donors?

Words of AffirmationQuality TimeReceiving GiftsActs of ServicePhysical Touch

Social mediaSet up Twitter lists and Google+ circles

– You don’t need their permission on Twitter and Google+ (you do on Facebook and LinkedIn)

Social mediaSet up Twitter lists and Google+ circles

– Board

– Donors

– Influencers

– Staff• You want your staff on these sites!

HootSuite can help

Set up Twitter lists and Google+ circles

– You don’t need their permission on Twitter and Google+ (you do on Facebook and LinkedIn)

Google Alerts…again

S

All sorts of ways

The story of the angry alum

What page on my book is this?

Fundraising is an extreme sport!

This is where the magic happens!

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