Get R.E.A.L.: LOVE The forth step to ask without fear! Marc A. Pitman, The Fundraising Coach .
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Transcript of Get R.E.A.L.: LOVE The forth step to ask without fear! Marc A. Pitman, The Fundraising Coach .
Get R.E.A.L.: LOVEThe forth step toask without fear!
Marc A. Pitman, The Fundraising Coach www.fundraisingcoach.com
Let's Get R.E.A.L.!
1. Research
2. Engage
3. Ask
4. Love/Like/Live
Not your atm
Love/Like/LiveLove/Like the person
anyway—they're more important than the gift– This business is ALL
about relationships
Live with their response!– You don't always have to
like the response but keep on loving the person
If they say yesDevelop systems
– Receipt in 24-48 hours • (70% don’t!)
– Levels for written notes?
– Levels for calling?
If they say yesWhat do you all do?
Treat them their wayRecognition is all about
the donor, not about you.– What fight are you
inviting them into?
– How are they good because they invested in your cause?
5 Love LanguagesSaying “thank you” in a
different dialect is like telling a non-Chinese speaker that you love them in Chinese
5 Love LanguagesWords of AffirmationQuality TimeReceiving GiftsActs of ServicePhysical Touch
How does this apply to donors?
5 Love LanguagesHow do you like to be thanked?
How can you thank your donors?
Words of AffirmationQuality TimeReceiving GiftsActs of ServicePhysical Touch
Social mediaSet up Twitter lists and Google+ circles
– You don’t need their permission on Twitter and Google+ (you do on Facebook and LinkedIn)
Social mediaSet up Twitter lists and Google+ circles
– Board
– Donors
– Influencers
– Staff• You want your staff on these sites!
HootSuite can help
Set up Twitter lists and Google+ circles
– You don’t need their permission on Twitter and Google+ (you do on Facebook and LinkedIn)
Google Alerts…again
S
All sorts of ways
The story of the angry alum
What page on my book is this?
Fundraising is an extreme sport!
This is where the magic happens!
Fundraisingcoach.com Subscribe to my ezine
and get the “$100,000 Guide to Email Solicitation” e-course free
Fundraising Kickwww.FundraisingKick.com
Movie Mondayswww.MovieMondays2.com
100 Donors in 90 Dayshttp://bit.ly/[email protected]