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Creating Highly Scalable And Targeted Email Campaigns

The Small Business Web Summit 2017

Do you want to turbocharge your sales growth?

$64.7 millionin sales revenue

in 2016

So what’s the secret to hyper-growth?

Content marketing?

Trade shows and networking?

Automation?

Sending sales emails?

Less than 4 in 100B2B sales emails

But these low results are because most sales emails are garbage

What if you could get 10x more responses?

37 responses to100 emails sent

Let’s look at some bad conference emails

23+ sales emailsfor this conference

Email #1

What’s wrong:1. Too long

2. Looks mass with marketing automation

3. No social proof

4. Self-focused / feature heavy

Email #2SUBJECT: Introducing [ACME] from the Small Business Web Summit

What’s wrong:SUBJECT: Introducing [ACME] from the Small Business Web Summit

1. Too long and talks way too much about themselves

2. Talks a lot about features, but no value or social proof

3. CTA feels aggressive and desperate; no value for me; zero incentive to respond

Email #3SUBJECT: The Summit

SUBJECT: The Summit

1. Lame subject line; too generic & resembles marketing

2. Talking too much about themselves as well

3. Nice and short is good, but there’s not enough information

What’s wrong:

4. “blue t-shirts” is nice and human, but CTA offers no value or purpose

Have your cake and eat it too:Scalable AND targeted email campaigns

TIP #1. KNOW YOUR AUDIENCE

A CEO, CTO, and VP Sales are not all the same.

TIP #2. WRITE FOR ONE PERSON

Pick one benefit / pain point to focus on

TIP #3. LASER-FOCUSED VALUE

Pick one benefit / pain point to focus on

TIP #4. SEND 8 EMAILS

1/3 of responses will come from emails 5-8

TIP #5. TEST DIFFERENT MESSAGES

Not all messages will be effective with your customers

For More Tips On Creating Scalable Emails, Visit Salesfolk.Com

To See Our Free ResourcesAnd Request A Consultation

The Small Business Web Summit 2017