How to Execute Scalable Enterprise Link Building

CampaignsNicole DeLeon

#SEJThinkTank@northstarlinks

#SEJThinkTank@northstarlinks

• Owner + Lead Strategist• Link building aficionado, content creation and ideation• Recovering attorney

Nicole DeLeon

#SEJThinkTank@northstarlinks

What will we be covering?• Understanding and creating link

building targets**If you have an Ahrefs account, be sure to open it up for an interactive exercise.**

• Staffing a link building team• Mapping out content creation• Reporting

#SEJThinkTank@northstarlinks

Poll 1What best describes your current

organization?

#SEJThinkTank@northstarlinks

Identify the problem.

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Measure the problem.

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Set link building goals.

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There are 7 roles essential to link building.Decision Maker

ProspectorCustomer Success Manager

Qualifier

Outreach

ContentStrategist

Content Creator- Writer- Designer

Manager

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How do we staff for 50 links/month?

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Poll 2Are you interested in learning more about

link building services from North Star Inbound?

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Content mapping: divide & conquer.

• Don’t put all your eggs in one (content) basket.

• Expect 40 links per piece.

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Design for repeatability and scalability.

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Prospect for likely linkers.

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Send compelling outreach.Use a tool like Buzzstream that helps you A/B test subject lines and copy in the body

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Monitor performance and report weekly.• Report weekly, whether

internally or to eternal clients.• Don’t rely on DA alone to

gauge success.• Success looks different for

different clients/verticals.

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Thank you!

Nicole DeLeon, Owner + Lead Strategisthello@northstarinbound.com @northstarlinks