Steven McCrone | Managing Director | Cornwall Strategic
• Working in bomb disposal for the New Zealand Army gave Steve a deep appreciation for assessing risk and taking bold steps to reach a result.
• Steve has a healthy disregard for stale management practices. Cornwall Strategic consults and advises clients on organisational resilience, taking advantage of complexity and uncertainty.
Samuel Williams | Managing Partner | Aamplify | Author of streetwise.marketing
• With some 20 years experience delivering sales and marketing results across EMEA, the USA and APAC, Sam headed up B2B marketing in several technology firms before striking out with Aamplify.
• Speaking, writing and film-making fill his time when he's not working for clients such as Deloitte, Certus and Mindfull.
A tale of two storytellers…
THANK YOU
IN A WORLDOF UNCERTAINTY
WHAT ISSTATUS QUO
WHAT COULD BEDREAM | IDEA
GAP 9,400 secs
“Somehow so many of our choices today, tend to settle with reaffirming the status quo… rather
than inventing what could happen next.”
BJARKE INGELS ARCHITECT
“If documentary is to document our world as it already is, fiction is to fantasise about how it could be.”
Brand can shape reality, in just the same way as fiction can shape fact.
In that sense, architecture is the fiction of the real world. So turning dreams into concrete reality with bricks and mortar.
Brand activation and organisation change turn the abstract into reality.
“Architecture is the canvas for the stories of our lives where our knowledge and technology doesn't limit us…
but rather enables us to turn surreal dreams into inhabitable space to turn fiction into fact.”
“The effect you have on others is the most valuable currency there is.”
JIM CARREY
THE SCIENCE BEHIND THIS ASSERTION
SMALL WORLD NETWORK
ORGANISATION Culture
BRAND Experience
YOU Effect
Is a set of organising principles that defines the experience people will have with an organisation.
BRAND
WHY IS…PERSONAL.
WHY IS… SOCIALLY CONNECTED.
Acland St, St Kilda, VIC Australia - 2 Aug 2013
WHY IS…A PERSONALITY.
WHY IS…EARNED OVER TIME
WHY IS… NOT “BLAH AIRLINES”
VIRGIN AMERICA 6 HOUR PRE-ROLL AD
WHY IS… AN ATTITUDE.
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
MAYA ANGELOU
“No matter what anyone tells you, words and ideas can change the world”
“The human race is filled with passion”
60 SECOND EXERCISE!
Story.
Hidden possibility.
Promiscuous hybrid.
WILIAM HAZLITT
“Man is the only animal that laughs and weeps; for he is the only animal that is struck with the difference between what things are and what they ought to be.”