SXSW2013: Get agile! Scrum insights for UX, design and development
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Transcript of Get Agile
Steven McCrone | Managing Director | Cornwall Strategic
• Working in bomb disposal for the New Zealand Army gave Steve a deep appreciation for assessing risk and taking bold steps to reach a result.
• Steve has a healthy disregard for stale management practices. Cornwall Strategic consults and advises clients on organisational resilience, taking advantage of complexity and uncertainty.
Samuel Williams | Managing Partner | Aamplify | Author of streetwise.marketing
• With some 20 years experience delivering sales and marketing results across EMEA, the USA and APAC, Sam headed up B2B marketing in several technology firms before striking out with Aamplify.
• Speaking, writing and film-making fill his time when he's not working for clients such as Deloitte, Certus and Mindfull.
A tale of two storytellers…
“Somehow so many of our choices today, tend to settle with reaffirming the status quo… rather
than inventing what could happen next.”
BJARKE INGELS ARCHITECT
“If documentary is to document our world as it already is, fiction is to fantasise about how it could be.”
Brand can shape reality, in just the same way as fiction can shape fact.
In that sense, architecture is the fiction of the real world. So turning dreams into concrete reality with bricks and mortar.
Brand activation and organisation change turn the abstract into reality.
“Architecture is the canvas for the stories of our lives where our knowledge and technology doesn't limit us…
but rather enables us to turn surreal dreams into inhabitable space to turn fiction into fact.”
Is a set of organising principles that defines the experience people will have with an organisation.
BRAND
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
MAYA ANGELOU
WILIAM HAZLITT
“Man is the only animal that laughs and weeps; for he is the only animal that is struck with the difference between what things are and what they ought to be.”