GARY YARBROUGHCommunity Management Portfolio

UBCProspective Undergraduates

Facebook

Strategic Engagement

Showcasing University highlights, stimulating demographic interests,

soliciting participation and interaction

UBC Prospective UndergraduatesFacebook

Developing contests, making opportunities for followers to be creative and expressive, building connections and communities

CleverCampaigning

UBC Prospective UndergraduatesFacebook

Audience Interaction

Engaging followers and extending reach through

holding caption competitions and

connecting to relevant events

UBC Prospective UndergraduatesFacebook

UBC Prospective Student Marketing Twitter

Member of UBC Marketing team on Hootsuite, managing content and answering questions

Trend Setting

Preemptively promoting event

and seeding hashtag, nurturing early adoption and

active engagement

UBC Prospective Student Marketing Twitter

Vancouver Heritage Foundation Facebook

Connecting to core values

Using modern and past imagery to promote interest in heritage, encouraging sharing and story creation, raising awareness of the organization

Vancouver Heritage Foundation Facebook

Ride the relevancy waveConnected timely issues and trending topics to brand

Historical photograph viral on Remembrance Day: 703 likes, 97 comments, 161 shares

Vancouver Heritage Foundation Facebook

Engagement through contests

Developing contests and encouraging users to participate, linking content and call to action with beliefs of organization

Vancouver Heritage Foundation Facebook

Vancouver Heritage Foundation - Twitter

Outreach

Engaging influencers, input on local trending topics, and promotion of organization’s values

Vancouver Heritage FoundationTwitter

Event Live-tweets

Educating public, networking with

connections, publicizing speakers and issues

Vancouver Heritage FoundationTwitter

Curb Facebook

Developing brand and social media channels, building following from ground up

Local Interest

Showcasing fresh Vancouver content, gaining support from local artists and enthusiasts

Curb Facebook

Audience Receptiveness

Maintaining flexibility and scrutiny to adapt to Audience preference,paying attention to what sticks

Curb Facebook

Curb Twitter

Engaging Key Influencers

Personally Plugged-in

GARY YARBROUGHCommunity Management Portfolio

gary.yarbrough@gmail.com@garysy