Gary yarbrough Communications Portfolio
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GARY YARBROUGH Community Management Portfolio
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This is my Portfolio of chosen community management work up to date.
Transcript of Gary yarbrough Communications Portfolio
GARY YARBROUGHCommunity Management Portfolio
UBCProspective Undergraduates
Strategic Engagement
Showcasing University highlights, stimulating demographic interests,
soliciting participation and interaction
UBC Prospective UndergraduatesFacebook
Developing contests, making opportunities for followers to be creative and expressive, building connections and communities
CleverCampaigning
UBC Prospective UndergraduatesFacebook
Audience Interaction
Engaging followers and extending reach through
holding caption competitions and
connecting to relevant events
UBC Prospective UndergraduatesFacebook
UBC Prospective Student Marketing Twitter
Member of UBC Marketing team on Hootsuite, managing content and answering questions
Trend Setting
Preemptively promoting event
and seeding hashtag, nurturing early adoption and
active engagement
UBC Prospective Student Marketing Twitter
Vancouver Heritage Foundation Facebook
Connecting to core values
Using modern and past imagery to promote interest in heritage, encouraging sharing and story creation, raising awareness of the organization
Vancouver Heritage Foundation Facebook
Ride the relevancy waveConnected timely issues and trending topics to brand
Historical photograph viral on Remembrance Day: 703 likes, 97 comments, 161 shares
Vancouver Heritage Foundation Facebook
Engagement through contests
Developing contests and encouraging users to participate, linking content and call to action with beliefs of organization
Vancouver Heritage Foundation Facebook
Vancouver Heritage Foundation - Twitter
Outreach
Engaging influencers, input on local trending topics, and promotion of organization’s values
Vancouver Heritage FoundationTwitter
Event Live-tweets
Educating public, networking with
connections, publicizing speakers and issues
Vancouver Heritage FoundationTwitter
Curb Facebook
Developing brand and social media channels, building following from ground up
Local Interest
Showcasing fresh Vancouver content, gaining support from local artists and enthusiasts
Curb Facebook
Audience Receptiveness
Maintaining flexibility and scrutiny to adapt to Audience preference,paying attention to what sticks
Curb Facebook
Curb Twitter
Engaging Key Influencers
Personally Plugged-in
