SEO SEO – Is It Dead? The Growing Need for SEO Rouge SEO and Questionable Practices Doing your own SEO (Ability vs. Cost) Reputation Management using SEO SEO Networking

SEO1. Experts say SEO spend will increase 27% in 2012

SEO – Is It Dead?

SEO1. Experts say SEO spend will increase 27% in 20122. Blue Chip companies that had rank naturally are getting knocked out of SERPs

SEO – Is It Dead?

SEO1. Experts say SEO spend will increase 27% in 20122. Blue Chip companies that had rank naturally are getting knocked out of SERPs3. Economy has went down while SEO spend has had regular significant increases

SEO – Is It Dead?

SEO1. Experts say SEO spend will increase 27% in 20122. Blue Chip companies that had rank naturally are getting knocked out of SERPs3. Economy has went down while SEO spend has had regular significant increases4. Offline budgets are getting squeezed because of ROI

SEO – Is It Dead?

SEO1. Experts say SEO spend will increase 27% in 20122. Blue Chip companies that had rank naturally are getting knocked out of SERPs3. Economy has went down while SEO spend has had regular significant increases4. Offline budgets are getting squeezed because of ROI5. Be sure to properly calculate CPA

SEO – Is It Dead?

SEO1. Competitors and Affiliates have forced investment in SEO (internally & externally)

The Growing Need for SEO

SEO1. Competitors and Affiliates have forced investment in SEO (internally & externally)

2. The other options are a combination of PPC, Banner Ads, Affiliates, eBay & Amazon

The Growing Need for SEO

SEO1. Competitors and Affiliates have forced investment in SEO (internally & externally)

2. The other options are a combination of PPC, Banner Ads, Affiliates, eBay & Amazon3. Over 1000% increase in demand for good SEO services

The Growing Need for SEO

SEO1. Competitors and Affiliates have forced investment in SEO (internally & externally)

2. The other options are a combination of PPC, Banner Ads, Affiliates, eBay & Amazon3. Over 1000% increase in demand for good SEO services

The Growing Need for SEO

1000%

SEORouge SEO and Questionable Practices

1. 3 out of 5 companies have reported bad SEO practices2. The other options are a combination of PPC, Banner Ads, Affiliates, eBay & Amazon3. Over 1000% increase in demand for good SEO services4. Use the web! It will show the good, the bad and the ugly

SEORouge SEO and Questionable Practices

1. 3 out of 5 companies have reported bad SEO practices2. The other options are a combination of PPC, Banner Ads, Affiliates, eBay & Amazon3. Over 1000% increase in demand for good SEO services4. Use the web! It will show the good, the bad and the ugly

SEODoing your own SEO (Time, Ability and Need vs. Outsourced Cost) 1. In some cases a little SEO can go a far way (non-competitive markets)2.Lots of built in tools like Magento, Drupal and WordPress Plugins3.Social Media is 60% of SEO and anyone can do it4.Competitive markets will require in-house professional SEO's or Outsourcing

SEOReputation Management using SEO/Social Media 1. Brand Monitoring2.Allocated Budget for Crisis Management3.Social Media can Reactively Work - given time and effort

SEOReputation Management using SEO/Social Media

SEOSEO Networking

Gary R. BealNotes & Slides available at:

PPC-Manager.Blogspot.com1-ON-1 Meetings

Gary@VanguardOnlineMedia.com

Thank You for Coming!