Gary Brown Winning and retaining customers DEW 2014

Turn your customer base

into a fan baseGary Brown | chairman@targetmcconnells.com

The only true function of a business isTo create and keep satisfied customers

MAKE PEOPLE WANTTO DO BUSINESS

WITH YOUEach day , everyday

STEP UPOUR GAMEGET GOING

Turning your customer base in to a fan base

Means engendering loyalty and forming strongemotional bonds with your customer

Characteristics of Great Loyatly Strategies

• Good Start

• Good Start• Dialogue

• Good Start• Dialogue• Relevance

• Good Start• Dialogue• Relevance• Recognition

• Good Start• Dialogue• Relevance• Recognition• Support In Difficulty

• Good Start• Dialogue• Relevance• Recognition• Support In Difficulty• Keeping In Touch

• Good Start• Dialogue• Relevance• Recognition• Support In Difficulty• Keeping In Touch• Trust

• Good Start• Dialogue• Relevance• Recognition• Support In Difficulty• Keeping In Touch• Trust• Spontaneity

Marketing leadership is always in the hands of those who have formed loyal bonds with their customers.

The ONLY function of a business

is to create and keep satisfied customers

The ONLY function of a business

is to create and keep satisfied customers

The Result should be to make money

Business