Gary Brown Winning and retaining customers DEW 2014
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Transcript of Gary Brown Winning and retaining customers DEW 2014
Turn your customer base
into a fan baseGary Brown | [email protected]
The only true function of a business isTo create and keep satisfied customers
MAKE PEOPLE WANTTO DO BUSINESS
WITH YOUEach day , everyday
STEP UPOUR GAMEGET GOING
Turning your customer base in to a fan base
Turning your customer base in to a fan base
Means engendering loyalty and forming strongemotional bonds with your customer
Characteristics of Great Loyatly Strategies
• Good Start
Characteristics of Great Loyatly Strategies
• Good Start• Dialogue
Characteristics of Great Loyatly Strategies
• Good Start• Dialogue• Relevance
Characteristics of Great Loyatly Strategies
• Good Start• Dialogue• Relevance• Recognition
Characteristics of Great Loyatly Strategies
• Good Start• Dialogue• Relevance• Recognition• Support In Difficulty
Characteristics of Great Loyatly Strategies
• Good Start• Dialogue• Relevance• Recognition• Support In Difficulty• Keeping In Touch
Characteristics of Great Loyatly Strategies
• Good Start• Dialogue• Relevance• Recognition• Support In Difficulty• Keeping In Touch• Trust
Characteristics of Great Loyatly Strategies
• Good Start• Dialogue• Relevance• Recognition• Support In Difficulty• Keeping In Touch• Trust• Spontaneity
Marketing leadership is always in the hands of those who have formed loyal bonds with their customers.
The ONLY function of a business
is to create and keep satisfied customers
The ONLY function of a business
is to create and keep satisfied customers
The Result should be to make money