Deterding, S., Dixon, D., Khaled, R., and Nacke, L. From Game Design Elements to Gamefulness: Defining “Gamification”. MindTrek '11, September 28-30, 2011.

“the use of design elements

characteristic of gamesin non-game contexts

”

Professor B.J. FoggStanford University

Source: Gartner Research, 2011: Gartner Hype Cycle, Emerging Technologies 2011.

Source: Gartner Research, 2011: Gartner Hype Cycle, Emerging Technologies 2011.

GAMEMECHANICS

GAMEDYNAMICS +

“Just add rewards

and stir!”

?

Puleston, J., and Sleep, D. The Game Experiments: Researching How Gaming Techniques Can Be Used to Improve the Quality of Feedback From Online Research. ESOMAR 2011.

“Gamification is a very powerful technique,

in fact the most powerful techniquewe have come across in the four years of research we have done to explore

how to improve the feedbackfrom online surveys.

”

empathy hope+ =insight