Future branch, Financial Services, Marketing

Áèçíåñ-çàâòðàê «Ôèíàíñîâûé ìàðêåòèíã áëèæàéøåãî áóäóùåãî»1 èþëÿ 2011 ã. ll FutureBit & AdLabs

ÄÈÇÀÉÍ,ÒÅÕÍÎËÎÃÈÈ,ÂÎÇÌÎÆÍÎÑÒÈ

ÎÒÄÅËÅÍÈÅ ÁÓÄÓÙÅÃÎ:

Êàê âûãëÿäÿò îòäåëåíèÿ áàíêîâ â Ðîññèè?

Êîíñåðâàòèâíûå

Ñóãóáî ôóíêöèîíàëüíûå

Ïîõîæèå äðóã íà äðóãà

Îðèåíòèðîâàííûå íà êîíâåéåðíûå ïðîäàæè

Êàê âûãëÿäÿò âåäóùèå èíîñòðàííûå áàíêè?

Ýìîöèîíàëüíûå

Ñòèëüíûå

Ìîäíûå

Sugamo Shinkin Bank, Japan

Ñåêñóàëüíûå

MUFG Ginza, Japan

Ïðîçðà÷íûå = íè÷åãî-íå-ñêðûâàþùèå

Âûçûâàþùèå

Áåç ïåðåãîðîäîê ìåæäó áàíêîì è êëèåíòîì

Òåõíîëîãè÷íûå

Èííîâàöèîííûå

Lifestyle-bank: bank like Starbucks!

Ñìåëûå

Âäîõíîâëÿþùèå

Îòëè÷àþùèåñÿ äðóã îò äðóãà

Îðèåíòèðîâàííûå íà îáó÷åíèå è êîíñóëüòàöèè

Èäåàëüíûé ìèð = äèçàéí + îäåæäà + ëþäè + çàïàõè + ...

Çà÷åì íóæíû îòäåëåíèÿ áóäóùåãî?

Human touch = áàíê ñ ÷åëîâå÷åñêèì ëèöîì

Macquarie Investment Bank - Sydney

Ïðèâëåêàþò ìîëîäåæü = ðàñòÿò íîâûõ êëèåíòîâ

Îòëè÷àþò âàñ îò äðóãèõ

Macquarie Investment Bank - Sydney

Ýêîíîìÿò äåíüãè íà îáó÷åíèå ïðîäóêòàì è óñëóãàì

Ôèíàíñîâàÿ ãðàìîòíîñòü = ýêîíîìèÿ íà ðèñêàõ è upsell

Ýêîíîìÿò äåíüãè íà ðåêëàìó

Ýêîíîìÿò äåíüãè íà ëîÿëüíîñòü è óäåðæàíèå

Ýêîíîìÿò äåíüãè íà ïðîäâèæåíèå ÄÁÎ

...à ÄÁÎ ýêîíîìèò äåíüãè íà ïåðñîíàëå è îòäåëåíèÿõ

Êîãäà â Ðîññèè áóäóò îòäåëåíèÿ áóäóùåãî?

Ñáåðáàíê óæå ýêñïåðèìåíòèðóåò

Áàíê Ðóññêèé Ñòàíäàðò ãîòîâèòñÿ óäèâëÿòü

Êòî ïðèâëå÷åò â áàíêè ìîëîäåæü?

Êòî ïåðâûì íàó÷èò ðîññèÿí ìàññîâî ïîëüçîâàòüñÿ ÄÁÎ?

Êòî ïåðâûì îñâîèò ôîðìàò îñòàíîâîê è êèîñêîâ?

Îïûò ñîòîâûõ îïåðàòîðîâ: ïàêåòû óñëóã è “êîðîáêè”

Future branch, Financial Services, Marketing

Economy & Finance

Transcript of Future branch, Financial Services, Marketing

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