Future of marketing

60
? WHATʼS NEXT IN MARKETING 2009 AND ADVERTISING ©2009 Paul Isakson

description

 

Transcript of Future of marketing

Page 1: Future of marketing

?WHATʼSNEXT INMARKETING

2009ANDADVERTISING

©2009 Paul Isakson

Page 2: Future of marketing

An Updated Look At The Future Of Marketing And Advertisingby Paul IsaksonHead of Strategyspace150paulisakson.com

©2009 Paul Isakson

Page 3: Future of marketing

What we’ll cover:Where we are todayThe future of marketing is...Getting there

©2009 Paul Isakson

Page 4: Future of marketing

Where we are today

©2009 Paul Isakson

Page 5: Future of marketing

"Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out."

John Stratton CMOVerizon Wireless

THINGS (STILL) AREN’T WORKING LIKE THEY

USED TO

©2009 Paul Isakson

Page 6: Future of marketing

"Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out."

John Stratton CMOVerizon Wireless

©2009 Paul Isakson

Page 7: Future of marketing

Investors and marketers are irrationally overvaluing brands

©2009 Paul Isakson

Page 8: Future of marketing

WARC // http://www.warc.com/News/TopNews.asp?ID=25440©2009 Paul Isakson

Page 10: Future of marketing

brandtags.net©2009 Paul Isakson

Page 11: Future of marketing

brandtags.net

cheappisswater©2009 Paul Isakson

Page 12: Future of marketing

brandtags.net

grosscrap

©2009 Paul Isakson

Page 13: Future of marketing

brandtags.net

wateryredneckyuckweak©2009 Paul Isakson

Page 14: Future of marketing

brandtags.net

swillfunnywhitetrashshittasteless©2009 Paul Isakson

Page 17: Future of marketing

PEOPLE’S BEHAVIORS ARE CHANGING

Flickr // jurvetson©2009 Paul Isakson

Page 18: Future of marketing

THE WAY PEOPLE SHOP HAS EVOLVED

Flickr // prettywar-stl©2009 Paul Isakson

Page 19: Future of marketing

“A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...”

Clay ShirkyAuthor, Consultant, Professor at NYUUs Now (Film)

Flickr // Rain Rabbit©2009 Paul Isakson

Page 20: Future of marketing

“A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours...”

Clay ShirkyAuthor, Consultant, Professor at NYUUs Now (Film)

A REVOLUTION IS IN PROCESS

©2009 Paul Isakson

Page 21: Future of marketing

IT’S TIME FOR MARKETERS TO ADOPT NEW BEHAVIORS

Flickr // Andrew Huff©2009 Paul Isakson

Page 22: Future of marketing

THE FUTURE OF MARKETING IS NOT ABOUT DOING AND

SAYING THINGS TO PEOPLE

Flickr // Arnisto.com©2009 Paul Isakson

Page 23: Future of marketing

THE FUTURE OF MARKETING IS ABOUT DOING THINGS WITH AND FOR PEOPLE

©2009 Paul Isakson

Page 24: Future of marketing

What does that mean?

©2009 Paul Isakson

Page 26: Future of marketing

J/K©2009 Paul Isakson

Page 27: Future of marketing

THE FUTURE OF MARKETING IS COLLABORATIVE

©2009 Paul Isakson

Page 29: Future of marketing

THE FUTURE OF MARKETING IS GENEROUS

©2009 Paul Isakson

Page 30: Future of marketing

Toms Shoes©2009 Paul Isakson

Page 31: Future of marketing

THE FUTURE OF MARKETING IS EXPERIMENTAL

©2009 Paul Isakson

Page 32: Future of marketing

Best Buy / Twelpforce©2009 Paul Isakson

Page 33: Future of marketing

THE FUTURE OF MARKETING IS HELPFUL

©2009 Paul Isakson

Page 35: Future of marketing

THE FUTURE OF MARKETING IS PLAYFUL

©2009 Paul Isakson

Page 37: Future of marketing

THE FUTURE OF MARKETING IS PERSONAL

©2009 Paul Isakson

Page 38: Future of marketing

BK.com©2009 Paul Isakson

Page 39: Future of marketing

THE FUTURE OF MARKETING IS HONEST

©2009 Paul Isakson

Page 40: Future of marketing

http://www.guardian.co.uk/technology/blog/2009/jul/24/amazon-drm©2009 Paul Isakson

Page 41: Future of marketing

THE FUTURE OF MARKETING IS PARTICIPATORY

©2009 Paul Isakson

Page 43: Future of marketing

How can we get there?

©2009 Paul Isakson

Page 44: Future of marketing

THE PRODUCT IS THE MARKETING

©2009 Paul Isakson

Page 45: Future of marketing

MAKE BETTER PRODUCTS

©2009 Paul Isakson

Page 46: Future of marketing

COMMIT TO SOMETHING BIGGER THAN YOURSELF

Flickr // milena mihaylova©2009 Paul Isakson

Page 47: Future of marketing

IF YOU THINK THE WORLD IS AN AUDIENCE

THINK THE OPPOSITE.

Paul Isakson - paulisakson.com©2009 Paul Isakson

Page 49: Future of marketing

Flickr // EssG

Listen for rich insights related to your brand about what people really

want and need.

©2009 Paul Isakson

Page 50: Future of marketing

LISTEN FOR WAYS TO MAKE YOUR _______BETTER.

Flickr // Patricil©2009 Paul Isakson

Page 52: Future of marketing

THE BEST WAY TO GET PEOPLE TO DO STUFF WITH YOU, IS TO FIRST JOIN THEM IN WHAT THEY ARE ALREADY DOING.

©2009 Paul Isakson

Page 53: Future of marketing

DO THINGS WORTH TALKING ABOUT.

Flickr // moriza©2009 Paul Isakson

Page 54: Future of marketing

"Your brand is no stronger than your reputation — and will increasingly depend on what comes up when you are Googled."

Allan JenkinsGlobal Communications Consultant

More Info: http://allanjenkins.typepad.com/my_weblog/©2009 Paul Isakson

Page 55: Future of marketing

IT’S NOT WHAT YOU SAY THAT MATTERS, IT’S WHAT YOU DO.

Paul Isakson - paulisakson.com©2009 Paul Isakson

Page 56: Future of marketing

?s©2009 Paul Isakson

Page 57: Future of marketing

Thank You

©2009 Paul Isakson

Page 58: Future of marketing

To keep the conversation going...

©2009 Paul Isakson

Page 59: Future of marketing

Paul IsaksonHead of Strategyspace150

blog / paulisakson.comtwitter / @paulisaksonemail / [email protected]

©2009 Paul Isakson

Page 60: Future of marketing

?WHATʼSNEXT INMARKETING

2009ANDADVERTISING

©2009 Paul Isakson