MARKETINGFROM PRINCIPLES TO PRACTICERYAN HEGRENESS @HEGRENESS MARKETING & ENTERPRISE DEVELOPMENT MANAGERCITY OF ARLINGTON PARKS & RECREATION DEPARTMENT

BRANDON HUETHER @HUETHERDESIGNMARKETING AND COMMUNICATIONS COORDINATORCITY OF GRAND PRAIRIE PARKS, ARTS & RECREATION

!!

$

$

ADVERTISING

MAGAZINE ADS$

BRANDED RADIO$

FACEBOOK TARGETED ADS$

FACEBOOK TARGETED ADS$

FACEBOOK TARGETED ADS$

FACEBOOK TARGETED ADS$

TWITTER ADVERTISING$

TWITTER ADVERTISING$

TWITTER ADVERTISING$

TWITTER ADVERTISING$

TWITTER ADVERTISING$

SEARCH ADVERTISING$

SEARCH ADVERTISING$

SEARCH ADVERTISING$

YOUTUBE ADVERTISING$

YOUTUBE ADVERTISING$

YOUTUBE ADVERTISING$

PUBLISHING

BROCHURE DESIGN$

CONTENT / WEBSITE$

MOM BLOGGERS$

GOOGLE BUSINESS VIEW$

EMAIL / MARKETING AUTOMATION$

PHOTO APPS & EDITING$

PHOTO ORGANIZATION & SHARING$

ACTIVITY SHEETS $

ENGAGING

FACEBOOK$

TWITTER$

PROMOTING

$

PROMO APPS / SOCIAL MEDIA APPS

PROMOTION INTEGRATION

GROUPON / LIVING SOCIAL

LISTENING

SURVEYS$

SOCIAL LISTENING$

REVIEW WEBSITES$

GOOGLE ALERTS$

MEASURING

COMMUNITY SURVEYS$

FB INSIGHTS$

TWITTER ANALYTICS$

COMMUNITY ANALYST$

EVOLVING

SPONSORSHIPS / MEDIA KIT$

MARKETING MODEL$

MARKETING PLAN$

LUNCH & LEARN$

BRAND+AID CONFERENCe

CONCLUSION

QUESTIONS?