From playtime to primetime - Mark Turpin, Business Yogscast

Post on 13-Dec-2014

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Mark Turpin

Business Development Manager

Yogscast Ltd

8 Channels within the Yogscast Family:• 5,931,439 total subscribers• 1,881,953,488 total video views• 13 million monthly unique viewers• YouTube.Com/Yogscast is the 2nd most viewed

page on YouTube

• Our audience likes to see us play creative games with open narratives

• Serial episodes allow audience to help shape future content through feedback and suggestions

• In Game• Live action• Personality driven content throughout• Commitment to quality – Only takes one bad

video to loose Audience attention

• YouTube Likes• Social Media shares• Reddit.com Upvotes• Forum Feedback

All allow us to shape our future content…

• Be Attentive– Listen to your Audience’s feedback

• Be Reactive– Give them more of what they like as soon as you

discover it• Be Associative

– With both Entertainment and Quality. Ensure your Audience enjoy interacting with you and want to return

Please feel free to get in touch:

Mark TurpinBusiness Development ManagerYogscast Ltd