Sector: E-commerce, Gaming Founded: 2015 Location: London Tax relief: SEIS Capital seeking: £150-200k Post-money valuation: £1m CEO: Mike Charalambous CTO: Elena Strouthos CMO: Kyriacos Kyprianou

FRENZI Overview: Product: Frenzi is an app that connects brands with customers in rewarding ways. Their revolutionary back-end platform allows any brand, anywhere, to have a published customised minigame in less than 3 minutes and zero costs. Thus, it is the cheapest and fastest game publishing tool in the market. With 70% click-thru rates and 7% conversion rates, this app is a clear solution to the problem. Problem solved: Advertising is in constant evolution and innovative ways to reach customers are a necessity for brands. Frenzi solves their issues of reaching out to millennials as there is 500% more spending on advertising towards them than other generations. They are hard to reach as they are constantly on the go, while studies have shown that 70% of millennials have developed banner blindness which leads to low click-thru rates. Business model: Frenzi has a very simple revenue model. By chraging a CPC or CPA it can easily fit into any brand’s pre-existing marketing budget. Making it risk free for any brand to get on board.

Investment case: •  Great team with excellent matrix of skills and past experience in startups, data analysis,

retail and gaming. Their Co-Founder and CEO has already had one previous startup exit. •  First of a kind app that introduces gaming techniques to win coupons. They have a great

response from the industry so far including agreements with major high street brands. •  High barriers to entry. •  Positioned as a promising marketing company with an interesting proposition to engage

brands with users. •  Still at product discovery phase and working to improve the results further •  Partnerships in place to do so and a great marketing campaign to execute and reach

10,000 users by Q4 2016.

Traction:  Users:  1008  DAU:  64  CTR:  68%  Average  Time  Spent  on  App  per  User:  2:05mins  Brands  on  board:  223  Sales  Generated  thru  app:  £3017

Frenzi is a mobile gaming app that makes shopping fun. It is a new way to engage brands with users through gaming techniques. They publish brand-customised mini games that users need to solve in order to get a discount.