Frenzi One Pager
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Sector: E-commerce, Gaming Founded: 2015 Location: London Tax relief: SEIS Capital seeking: £150-200k Post-money valuation: £1m CEO: Mike Charalambous CTO: Elena Strouthos CMO: Kyriacos Kyprianou FRENZI Overview: Product: Frenzi is an app that connects brands with customers in rewarding ways. Their revolutionary back-end platform allows any brand, anywhere, to have a published customised minigame in less than 3 minutes and zero costs. Thus, it is the cheapest and fastest game publishing tool in the market. With 70% click-thru rates and 7% conversion rates, this app is a clear solution to the problem. Problem solved: Advertising is in constant evolution and innovative ways to reach customers are a necessity for brands. Frenzi solves their issues of reaching out to millennials as there is 500% more spending on advertising towards them than other generations. They are hard to reach as they are constantly on the go, while studies have shown that 70% of millennials have developed banner blindness which leads to low click-thru rates. Business model: Frenzi has a very simple revenue model. By chraging a CPC or CPA it can easily fit into any brand’s pre-existing marketing budget. Making it risk free for any brand to get on board. Investment case: • Great team with excellent matrix of skills and past experience in startups, data analysis, retail and gaming. Their Co-Founder and CEO has already had one previous startup exit. • First of a kind app that introduces gaming techniques to win coupons. They have a great response from the industry so far including agreements with major high street brands. • High barriers to entry. • Positioned as a promising marketing company with an interesting proposition to engage brands with users. • Still at product discovery phase and working to improve the results further • Partnerships in place to do so and a great marketing campaign to execute and reach 10,000 users by Q4 2016. Traction: Users: 1008 DAU: 64 CTR: 68% Average Time Spent on App per User: 2:05mins Brands on board: 223 Sales Generated thru app: £3017 Frenzi is a mobile gaming app that makes shopping fun. It is a new way to engage brands with users through gaming techniques. They publish brand-customised mini games that users need to solve in order to get a discount.
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Transcript of Frenzi One Pager
Sector: E-commerce, Gaming Founded: 2015 Location: London Tax relief: SEIS Capital seeking: £150-200k Post-money valuation: £1m CEO: Mike Charalambous CTO: Elena Strouthos CMO: Kyriacos Kyprianou
FRENZI Overview: Product: Frenzi is an app that connects brands with customers in rewarding ways. Their revolutionary back-end platform allows any brand, anywhere, to have a published customised minigame in less than 3 minutes and zero costs. Thus, it is the cheapest and fastest game publishing tool in the market. With 70% click-thru rates and 7% conversion rates, this app is a clear solution to the problem. Problem solved: Advertising is in constant evolution and innovative ways to reach customers are a necessity for brands. Frenzi solves their issues of reaching out to millennials as there is 500% more spending on advertising towards them than other generations. They are hard to reach as they are constantly on the go, while studies have shown that 70% of millennials have developed banner blindness which leads to low click-thru rates. Business model: Frenzi has a very simple revenue model. By chraging a CPC or CPA it can easily fit into any brand’s pre-existing marketing budget. Making it risk free for any brand to get on board.
Investment case: • Great team with excellent matrix of skills and past experience in startups, data analysis,
retail and gaming. Their Co-Founder and CEO has already had one previous startup exit. • First of a kind app that introduces gaming techniques to win coupons. They have a great
response from the industry so far including agreements with major high street brands. • High barriers to entry. • Positioned as a promising marketing company with an interesting proposition to engage
brands with users. • Still at product discovery phase and working to improve the results further • Partnerships in place to do so and a great marketing campaign to execute and reach
10,000 users by Q4 2016.
Traction: Users: 1008 DAU: 64 CTR: 68% Average Time Spent on App per User: 2:05mins Brands on board: 223 Sales Generated thru app: £3017
Frenzi is a mobile gaming app that makes shopping fun. It is a new way to engage brands with users through gaming techniques. They publish brand-customised mini games that users need to solve in order to get a discount.
