1Recruiting Solutions

Agency Recruiting Fundamentals:Tips for Hiring the Best with LinkedIn

Recruiting Solutions

Mike Driscoll-Account Executive

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What you will learn to do on LinkedIn today

Free Strategies for Follower Ecosystem

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Build a community: Engage, analyze, optimize

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Analyze & Optimize

Engage Followers: Post Updates

Build Community: Acquire Followers

Establish Presence:Develop Branding Assets

xyzCo

xyzCo

Ed Franklin

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

©2012 LinkedIn Corporation. All Rights Reserved. 5

Members are more engaged with the companies they follow on LinkedIn…

78%More likely to accept

Recruiter InMail

6xMore likely to view

LinkedIn Career Page

Source: Internal LinkedIn Data – August 2012

©2012 LinkedIn Corporation. All Rights Reserved. 6

©2012 LinkedIn Corporation. All Rights Reserved. 7

I DON'T want marketing spam, I do want news stories, product reviews,

people I know leaving or starting there.

I want to know when a company launches a new

product. I want any financial announcements

from a company.

In your own words, please describe the kinds of company updates that you would be most interested in receiving.

Updates that include large strategic & people shifts in the company. New product launches, discoveries of new

technologies / partners with technologies. Large, unexpected financial changes. High profile talks by key

leaders, i.e. CEO, President, CFO, CMO's etc.

I like to stay in touch with the industry. New tips- tricks, and people

moving around.

Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)

©2012 LinkedIn Corporation. All Rights Reserved. 8

Members are interested in career opportunities from the companies they follow

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Information members want to receive1

61%

68%

71%

New project or initiative

Relevant news articles and insights

New job openings at the company

Source: Survey of 3 active LinkedIn members in the US and Canada (fielded 10/3/2011)

Base: Respondents who said they would follow at least 1 company (n = 320) & were interested in receiving this specific update

Build a Successful Social Media Platform

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Career Pages

Grow your followers organically on LinkedIn.com

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LinkedIn Homepage Company Pages

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People Researching your Employees per month

People researching your Company per month

People currently following your Company

Organic Traffic – - InMails, Telephone Calls,

Emails, Meetings

How People Engage with your Agency

Find Content

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Find Content – LinkedIn Today

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Find Content – LinkedIn Signal

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Find Content – Skills & Expertise

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Share Content

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©2012 LinkedIn Corporation. All Rights Reserved. 17

50 characters or less drives 28% higher engagement

Less is

MoreBest Practices

Think in thirds

Keep it brief

Ask questions

Time your posts

Post frequently

Make it relevant

Targeted Company Status Updates

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Employees’ Personal Status Updates

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Stand Out

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Company Overview Page

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Your company’s brand:

Add a logo and banner image

Fill in the details

Company description

Point out Company Specialties

Differentiate from your

competition

Designate Page Admins for

company status updates

Company Products / Services Page

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Your company’s brand:

Add multiple audiences

Describe services for clients and

candidates

Ask for recommendations

Add a video

Add banner images

Differentiate from your competition

Your Employees’ Profiles

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Your personal professional brand:

Add a picture

Don’t copy / paste your resume

Write a personal tagline

Write your elevator pitch

Point out your skills

Distinguish yourself from the crowd

Ask for recommendations

Own your public profile’s URL

LinkedIn Groups

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Advanced Developer Tools

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Developer Site

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developer.linkedin.com

Measure Your Results

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Insightful Reports from your Company page Tools Tab

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Insightful Reports from a LinkedIn Representative

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Build a community: Engage, analyze, optimize

30

Analyze & Optimize

Engage Followers: Post Updates

Build Community: Acquire Followers

Establish Presence:Develop branding assets

xyzCo

xyzCo

Ed Franklin

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

What Agencies do on LinkedIn

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Inbound and Outbound

Potential Client or Candidate

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Warm up, Engage, Call to Action

Questions?Talent.linkedin.com contact us

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Thank you!