MyShore Staffing Solutions (Staffing & Recruitment Services)
Free tips march 2013 staffing deck
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Transcript of Free tips march 2013 staffing deck
1Recruiting Solutions
Agency Recruiting Fundamentals:Tips for Hiring the Best with LinkedIn
Recruiting Solutions
Mike Driscoll-Account Executive
2
What you will learn to do on LinkedIn today
Free Strategies for Follower Ecosystem
3
Build a community: Engage, analyze, optimize
4
Analyze & Optimize
Engage Followers: Post Updates
Build Community: Acquire Followers
Establish Presence:Develop Branding Assets
xyzCo
xyzCo
Ed Franklin
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
©2012 LinkedIn Corporation. All Rights Reserved. 5
Members are more engaged with the companies they follow on LinkedIn…
78%More likely to accept
Recruiter InMail
6xMore likely to view
LinkedIn Career Page
Source: Internal LinkedIn Data – August 2012
©2012 LinkedIn Corporation. All Rights Reserved. 6
©2012 LinkedIn Corporation. All Rights Reserved. 7
I DON'T want marketing spam, I do want news stories, product reviews,
people I know leaving or starting there.
I want to know when a company launches a new
product. I want any financial announcements
from a company.
In your own words, please describe the kinds of company updates that you would be most interested in receiving.
Updates that include large strategic & people shifts in the company. New product launches, discoveries of new
technologies / partners with technologies. Large, unexpected financial changes. High profile talks by key
leaders, i.e. CEO, President, CFO, CMO's etc.
I like to stay in touch with the industry. New tips- tricks, and people
moving around.
Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)
©2012 LinkedIn Corporation. All Rights Reserved. 8
Members are interested in career opportunities from the companies they follow
8
Information members want to receive1
61%
68%
71%
New project or initiative
Relevant news articles and insights
New job openings at the company
Source: Survey of 3 active LinkedIn members in the US and Canada (fielded 10/3/2011)
Base: Respondents who said they would follow at least 1 company (n = 320) & were interested in receiving this specific update
Build a Successful Social Media Platform
9
Career Pages
Grow your followers organically on LinkedIn.com
10
LinkedIn Homepage Company Pages
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People Researching your Employees per month
People researching your Company per month
People currently following your Company
Organic Traffic – - InMails, Telephone Calls,
Emails, Meetings
How People Engage with your Agency
Find Content
12
Find Content – LinkedIn Today
13
Find Content – LinkedIn Signal
14
Find Content – Skills & Expertise
15
Share Content
16
©2012 LinkedIn Corporation. All Rights Reserved. 17
50 characters or less drives 28% higher engagement
Less is
MoreBest Practices
Think in thirds
Keep it brief
Ask questions
Time your posts
Post frequently
Make it relevant
Targeted Company Status Updates
18
Employees’ Personal Status Updates
19
Stand Out
20
Company Overview Page
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Your company’s brand:
Add a logo and banner image
Fill in the details
Company description
Point out Company Specialties
Differentiate from your
competition
Designate Page Admins for
company status updates
Company Products / Services Page
22
Your company’s brand:
Add multiple audiences
Describe services for clients and
candidates
Ask for recommendations
Add a video
Add banner images
Differentiate from your competition
Your Employees’ Profiles
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Your personal professional brand:
Add a picture
Don’t copy / paste your resume
Write a personal tagline
Write your elevator pitch
Point out your skills
Distinguish yourself from the crowd
Ask for recommendations
Own your public profile’s URL
LinkedIn Groups
24
Advanced Developer Tools
25
Developer Site
26
developer.linkedin.com
Measure Your Results
27
Insightful Reports from your Company page Tools Tab
28
Insightful Reports from a LinkedIn Representative
29
Build a community: Engage, analyze, optimize
30
Analyze & Optimize
Engage Followers: Post Updates
Build Community: Acquire Followers
Establish Presence:Develop branding assets
xyzCo
xyzCo
Ed Franklin
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
What Agencies do on LinkedIn
31
Inbound and Outbound
Potential Client or Candidate
32
Warm up, Engage, Call to Action
Questions?Talent.linkedin.com contact us
34
Thank you!