Post on 16-Apr-2017
LEVERAGING CUSTOMER REVIEWS IN YOUR MARKETING PROGRAMS
The power of the customer voice
Embrace transparency
Future customers WILL find you
Transparency builds trust
Out-innovate the competition
Develop a review strategy
Encourage reviewsImplement advocate programs
Share on social media
Customer-first values
Give customers a platform to share
feedback
Let customers advocate for your
product
Address concerns and express desires for
improvements
Share customer stories
Create interactive content for ABM
Get more of the right data
Personalize content faster
Aggregate account
level activities
The buyer’s journey
Close Deals
Nurture Prospects
Identify AccountsNurture
ProspectsCreate Brand Awareness
Drive Customer Advocacy
Close Deals
Key takeaways
Share customer stories and spread brand awareness
Develop a review strategy and advocacy program
Customer reviews can be used throughout the buying process