The Dawning Age of Mobile Internet Martin Tägtström May 31st 2011, Berlin Follow us on Twitter: @Fjord

Hello!

“I’m an interaction designer at a service design company” - Martin Tägtström

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What’s service design?

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In different contexts

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For different purposes

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In different forms

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When you really notice it

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Behind the scenes

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Interaction design

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For digital services

Approach

Mobile internet is huge

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Three factors

History

The White Rabbit put on his spectacles. "Where shall I begin, please your Majesty?" he asked. "Begin at the beginning," the King said gravely, "and go on till you come to the end: then stop.” – Lewis Carroll

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Birth of internet

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Web1.0 / WAP

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Lesson learned

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Web 2.0

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Mobile internet

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Not there yet

Source: Pinch media

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Let’s change this

Source: Pinch media

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Paid applications

Source: Pinch media

Some things to consider

High level

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1. It’s about people

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2. Technology is your tool

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3. Connect people

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4. Engage others early

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5. Be humble

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6. Be brave

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7. Don’t think you’re done

Design

Attract, Delight, Retain

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User centered design

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Design driven process

Divergent thinking: Ideate, branch off, broaden ideas. Convergent thinking: Evaluate, narrow down, create a focus, define.

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Navigation and Hierarchy

Create a clear information architecture Avoid loops Be predictable Align with framework

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Page structure

Consider Fitts’ law Design with gestures Take advantage of accessibility features Tap should lead to action

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Delight through visual design

Delight the user Know the framework Test your designs on the real screen Test your designs in real context

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Online specific

Any app can be online

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Don’t forget

Support offline use Consider roaming cases All users do not have a data plan

Atomisation

“Atoms, Not Apps, Will Power the Next-Gen Phones” - Christian Lindholm

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Is there any hope for apps?

Source: Pinch media

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3rd party task

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Native task

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APIs

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Atoms, not apps

Tack! martin.taegtstroem@fjord.de www.fjordnet.com Follow us on Twitter: @Fjord