F I X W H A T Y O U T H I N K

F I X W H A T Y O U D O

T O B E C O N T I N U E D … . .G E T T I N G W H E R E W E ’ R E G O I N G … . A N D D E A L I N G W I T H

P E O P L E W E ’ V E A L R E A D Y D E A L T W I T H

R U N L I K E Y O U R L I F E D E P E N D S O N I T !

1 . R U N W I T H

F E R O C I O U S

I N T E N S I T Y

H O W T O G E T T H E R E

W H A T K E E P S O N T R I P P I N G M E

U P ?

2 . Y O U ’ V E G O T T O A S K Y O U R S E L F

A R E Y O U

Y O U R O W N

W O R S T

E N E M Y ?

S T O P

P U N C H I N G

Y O U R S E L F !

S T U F F I N

Y O U R H E A D

YOU ARE NOT SOLD

forgot your value

don’t believe in self or product

inadequacies

comparison

fear

stress

don’t think you can win

personal problems

S T U F F Y O U ’ R E D O I N G

… O R N O T D O I N G

avoiding difficulty

avoiding confrontation

avoiding closing question

not planning

making excuses

R E P L A C E B A D

T H O U G H T S W I T H

G O O D T H O U G H T S

wake up early to write, pray,

meditate, or read a positive book

become your biggest fan

use positive self affirmations and

incantations

find REST and PEACE

avoid fatigue and confront stress

I D E N T I F Y Y O U R

T R A P S A N D A V O I D

T H E M

eat the frog…do the most

difficult thing first

plan for success; don’t be

scattered

Where is your best hiding

place?

research?

excuses?

obscurity?

I T T A K E S 4 0

D A Y S T O F O R M A

H A B I T .

B E C O N S I S T E N T

A N D P A T I E N T . I T

G E T S E A S I E R

40

B R A N D I N G I N

F R O N T O F T H E

R I G H T P E O P L E

W O R K S ! ! !

O U R V A L U E

1 . A U D I E N C E

2 . S T O R Y

3 . E X P O S U R E

4 . F R E Q U E N C Y

E L E M E N T S T O E F F E C T I V E A D S

M A K I N G T H E S A M E C A L L S

T O T H E S A M E P E O P L E ? ?

P E R I O D I C A L S

I N S T E A D O F T R Y I N G T O

S E L L … . . S E R V E

T R U S T Y O U

L I K E Y O U

K N O W T H A T Y O U C A R E F O R T H E M

C L I E N T S B U Y W H E N T H E Y

T L C

W H A T ’ S I N I T F O R M E ?

I F Y O U D O N ’ T

P R O V I D E V A L U E

T O T H E C L I E N T ,

T H E N Y O U A R E

I R R E L E V A N T A N D

A W A S T E O F T I M E .

W I I F M

Learn their calendar and synchronize

connect on linked in

find what you have in common

Retweet their tweets

Follow up with them as often as

possible…build your brand

W I I F M

Show that you are competent & trustworthy.

brand yourself!

have a “long game” mentality

have a reason for your call (serve & discover)

provide an article on industry trends or

branding

what would be relevant to them?

W I I F M

B E Y O U R S E L F

B R A N D YOURSELF

UBU