5 TYPES OFSOCIAL MEDIA ADVISORS

We need some help with social

media!

The advice you get will depend on who you

ask…

TYPE: GURU

The Motto:

PROS: GURUPuts on an amazing

show!

Up-to-date with latest

tactics

Love the energy!

Who needs caffeine?

CONS: GURUProbably does

not understand our business

Solutions may not be

practically applied

“Proven strategies” can

be just unproven gimmicks

BEST USE: GURUUse when you need a crash

course in knowing what’s

“possibly possible” with social media!

The Motto:

PROS: SOCIAL CELEB

Creative!

Inspirational!

Relentless!

CONS: SOCIAL CELEB

Hard to replicate the “it” they possess

Is their approach

sustainable in our business?

BEST USE: SOCIAL CELEB

When you need to be reminded about the magic that can happen with social

media.

THE CONS?

The Motto:

PROS: TECH INSIDER

Know about trends

Potentially a powerful or insightful partner

Fact-rich “techspertise”

CONS: TECH INSIDERCan have a tendency to

“overpromise”Case studies

often superficial

Solutions in search of problems

Tendency to use jargon

BEST USE: TECH INSIDER

Use when you want to “get out in front” of the

curve…

TYPE: MANAGEMENT CONSULTANT

The Motto:

PROS: CONSULTANT

Wow. An adult in the

room!

Helps organization align social media

with big corporate objectives.

Has C-Suite “cred”

CONS: CONSULTANT

Not sure if he even tweets!

The hourly rate!

Can be too easily dismissive of perceived

“flakiness” of social media metrics and value

BEST USE: CONSULTANTUse when your

organization is ready to move from a

piecemeal approach with social media to

something that is more integrated

throughout.

TYPE: AGENCY GUY

The Motto:

PROS: AGENCY GUY

Track records.

Understand media AND

content

Impressive portfolios.

CONS: AGENCY GUYIronically,

“big agencies” may not

really “get” social media

Way more tuned to the benefits of social media than the costs

Can not always mesh metrics they are familiar with to metrics C-suite

holds dearest

BEST USE: AGENCY GUY

Use when you need to

integrate social media within

larger marketing mix.

WE HOPE THAT HELPED “A BIT”!

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