Objective: To identify the five types of chemical equations.
Five Types of Social Media Advisors
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5 TYPES OF SOCIAL MEDIA ADVISORS
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When you need some help understanding or doing social media, here are some types of experts you can turn to.
Transcript of Five Types of Social Media Advisors
5 TYPES OFSOCIAL MEDIA ADVISORS
We need some help with social
media!
The advice you get will depend on who you
ask…
TYPE: GURU
The Motto:
PROS: GURUPuts on an amazing
show!
Up-to-date with latest
tactics
Love the energy!
Who needs caffeine?
CONS: GURUProbably does
not understand our business
Solutions may not be
practically applied
“Proven strategies” can
be just unproven gimmicks
BEST USE: GURUUse when you need a crash
course in knowing what’s
“possibly possible” with social media!
The Motto:
PROS: SOCIAL CELEB
Creative!
Inspirational!
Relentless!
CONS: SOCIAL CELEB
Hard to replicate the “it” they possess
Is their approach
sustainable in our business?
BEST USE: SOCIAL CELEB
When you need to be reminded about the magic that can happen with social
media.
THE CONS?
The Motto:
PROS: TECH INSIDER
Know about trends
Potentially a powerful or insightful partner
Fact-rich “techspertise”
CONS: TECH INSIDERCan have a tendency to
“overpromise”Case studies
often superficial
Solutions in search of problems
Tendency to use jargon
BEST USE: TECH INSIDER
Use when you want to “get out in front” of the
curve…
TYPE: MANAGEMENT CONSULTANT
The Motto:
PROS: CONSULTANT
Wow. An adult in the
room!
Helps organization align social media
with big corporate objectives.
Has C-Suite “cred”
CONS: CONSULTANT
Not sure if he even tweets!
The hourly rate!
Can be too easily dismissive of perceived
“flakiness” of social media metrics and value
BEST USE: CONSULTANTUse when your
organization is ready to move from a
piecemeal approach with social media to
something that is more integrated
throughout.
TYPE: AGENCY GUY
The Motto:
PROS: AGENCY GUY
Track records.
Understand media AND
content
Impressive portfolios.
CONS: AGENCY GUYIronically,
“big agencies” may not
really “get” social media
Way more tuned to the benefits of social media than the costs
Can not always mesh metrics they are familiar with to metrics C-suite
holds dearest
BEST USE: AGENCY GUY
Use when you need to
integrate social media within
larger marketing mix.
WE HOPE THAT HELPED “A BIT”!
WWW.STRATEGICBIT.COMENEWSLETTER
@STRATEGICBITSTRATEGICBIT ON FACEBOOK
