Post on 01-Nov-2014
description
Finding the Sweet Spot. Leveraging the intersection of measurement + targeting.
Federated Media Signal Chicago
© Quantcast 2012
© Quantcast 2012
The Imbalance: Spend vs. Attention
2
Sources: Nielsen Netview, Q3 2011; eMarketer, 2012
Precise Relevant
Accountable
4% Of time spent searching
50% Of spend on search
Sep-12 Federated Media Signal Chicago
© Quantcast 2012
Real-time Bidding’s Rapid Growth Display Surpasses Search in 2–3 Years
The Tipping Point: Display Realizes Its Potential
3
$5
$10
$15
$20
$25
$30
$35
$40
$45
$50
2010 2011 2012 2013 2014 2015
Total Online $49.50B
Search $21.53B
Display $21.99B
4%
10%
16%
20%
23%
27%
$0
$1
$2
$3
$4
$5
2010 2011 2012 2013 2014 2015
eTail Boston
Sources: eMarketer, June 2011. US Online Display and Search Ad Spending, 2010-2015 (Billions)
Sources: eMarketer, June 2011. IDC as cited in Pubmatic “Ad Revenue Report: Controlling Your Brands Future,” October 2011
Sep-12 Federated Media Signal Chicago
Billio
ns
Billio
ns
Share of display budget
© Quantcast 2012
The Opportunity: Unify Measurement and Targeting
Measurement Targeting
Sep-12 Federated Media Signal Chicago 4
© Quantcast 2012
Relevance Starts with Data
500 billion moments of relevance captured every month
5 Sep-12 Federated Media Signal Chicago
© Quantcast 2012
Moving From Segments, to “Segments of One”
6 6 6
Traditional Segmentation is Static
Real Consumer Behavior is Dynamic
Awareness Advertising
“In-Market” Data
Retargeting
$
Sep-12 Federated Media Signal Chicago
© Quantcast 2012
Making the Connection for U.S. Cellular
7
of all conversions, from only 20% of all impressions
Lower CPA vs. other partners.
Insights
35% 46%
Sep-12 Federated Media Signal Chicago
Regarding consumer groups & behaviors
© Quantcast 2012
Beyond Real-time Bidding
Big Data
Meets
Big Ideas
Sep-12 Federated Media Signal Chicago 8
© Quantcast 2012
Welcome to the Revolution
9
Precise Relevant
Accountable
Sep-12 Federated Media Signal Chicago