The AboutWeight-ManagementTruth

Finally...

● Conventional diets emphasize weight-loss.weight-loss.

Weight-Loss Weight-Loss vs.vs. Fat- Fat-LossLoss

● The keykey to permanent weight-management is understanding the differencedifference between ““weight-lossweight-loss”” and ““fat-loss.fat-loss.””

Why All Commercial Diets FAIL

● Fat is stored energy● Your body will adapt to starvation

Physiological FACTSPhysiological FACTS

● Fat requires oxygenrequires oxygen to be burned

● Oxygen requires exerciserequires exercise

You Can’t Starve Fat..!

● People are genetically differentgenetically different● People live individual lifestylesindividual lifestyles

One Size Does One Size Does NOTNOT Fit All Fit All

● Individual food preferencesfood preferences

● Individual caloric intake requirementscaloric intake requirements

Personalization is the Keyto Your Success

● 3,500 calories = 1 pound on the scale (false)

The Magic Number…3,500The Magic Number…3,500

● Reduce caloric intake -1,000 calories per day● -1,000 x 7 days = -7,000 calories = -2lbs per week

● 7,000 calories = 2 pounds on the scale (false)

The Big Myth

The Big Myth

● The body is efficient at storing fat

● Most diets don’t include any activity - no oxygen

● Easier to convert muscle into energy

● Conventional diets starve muscle

Faulty in Design....Faulty in Design....

Diets Starve Muscle…Not Fat!

● Restricted calories = StarvationStarvation

● Restricted calories = Hormonal ImbalancesHormonal Imbalances

● Restricted calories = Compromised Immune SystemCompromised Immune System

● Restricted calories = Agitated Nervous SystemAgitated Nervous System

It Gets Even Worse..!It Gets Even Worse..!

Commercial Diets Cause Damage

● Age: 40

● Body-Fat: 24%

● Height: 6’ 1”● Weight: 200 lbs

Meet Joe DieterMeet Joe Dieter

● Daily Caloric Intake: 3,000● Two Big Meals per day

PhysicalPhysical

CharacteristCharacterist

icsics

A Typical Case…

● Calorie intake reduced to 2,000 per day

Restricted Calorie ProtocolRestricted Calorie Protocol

● Results: Weight drops to 190 in just 2 weeks

● Symptoms: Metabolic rate declines / sluggish

A Typical Case: 2-Weeks

● Calorie intake cut to 1,500 per day

““Plateau Busters ProgramPlateau Busters Program””

● Results: Weight drops to 180

● Symptoms: requires sleep / sluggish / headaches

● Cravings: sugars and fat

A Typical Case: 5-Weeks

● Results = 170 lbs after 10 weeks

What Happened..?What Happened..?

● Body-fat = 22%

● Lost 30 lbs● Lost 2% body-fat

Post Diet Stats:Post Diet Stats:

Program Results:Program Results:

Typical Case Results: 10-Weeks

● Age: 41It Got Worse...It Got Worse...● Weight: 203 lbs● Body-fat: 32%● Calorie intake: 2,000

1,000 1,000 lessless calories than last year! calories than last year!

Typical Case: One Year Later

● Old: You must conform to our programDifferent Philosophies...Different Philosophies...

● New: Our program will conform to YouYou

Concepts of Individuality

● Height

Physical CharacteristicsPhysical Characteristics

● Weight● Gender● Ethnicity

● Age● Body-fat● Stress● Genetics

You are Unique!

NutritionNutrition

ExerciseExercise SupplementationSupplementation *(optional)

Elements of Individuality

ProteinProtein

CarbCarb FatFat

Nutrition First!

You body requires a balance of

protein, carbohydrate and fat.

A proper BALANCE is required in

order for your body to convert these elements

into FUEL.

- American Medical Association -Council on Scientific Affairs1991

Exercise…

● Aerobic exercise &

Anaerobic exercise ● Fat requires oxygen to be burned

● Oxygen results from exercise

Exercise…

● Cooking / Heat● Pesticides / Chemicals

● Modified animal feed

Modern technology Modern technology depletes foods through:depletes foods through:

● Genetically altered foods

Why Supplement

● Focus on fat-lossfat-loss instead of weight loss

● Discover more about how your body worksyour body works

● Learn more about foods - become an expertexpert

● Design a menu for YOUR bodyYOUR body’’s needss needs

How to Achieve Your Goals

● Retain a fitness expertfitness expert

● Design an exercise programexercise program around YOUYOU

● Exercise at least 4 days4 days per week

● Chart YOUR progressYOUR progress - every day!

How to Achieve Your Goals

● Learn about Nutritional SupplementsNutritional Supplements

● Take only that which you need. Food first!Food first!

● Be ConsistentConsistent

How to Achieve Your Goals

TakeTake

Make the healthy lifestyle commitment

for a Lifetime!

Action!Action!

How to Achieve Your Goals