DEVELOPING THE MARKET FOR E-BOOKS

Nancy OsborneLaura MifsudJorick Vissers

Kevin NgWentao Xiong

RESEARCH

• What do people miss when reading e-books?

• What is missing in the e-reading community?

• Which do you prefer books or e-reading?

What we wanted to find out

RESEARCH

Does e-reading allow for socialising?

Conclusion & our focus domain

WHAT IS OUT THERE?ONLINE

WHAT IS OUT THERE?OFFLINE

WHAT WE WANT TO DO

OUR IDEA

OUR IDEA

HOW IT WORKS

STEP 1Buy an ebook from the penguin webshop

STEP 2Delivered at home

Pick up at bookstore

STEP 3Attach e-reader to the case

STEP 4Start reading & socializing

STEP 5And afterwards

OR

BUT WHAT’S IN IT FOR ?

USP

1. You will be really unique

2. You will answer the user’s needs

i. By bringing back the feeling of a real book

ii. By making e-reading more socially accepted

3. Can lead to viral circulation

What is in it for

USPWhat is in it for

And most important: Low cost

USPWhat is in it for

Buy Ebook Delivered to house Buy, save or share Keep or Recycle

SO...We could offer you...

An innovating and unique way of advertising, that is based on unfulfilled user needs,

and only requires a relatively low investment,

which can be converted to profit.

THANK YOUfor your attention

Group V