External Value Proposition

& Marketing StrategyMVP Consulting | Al Meek, John Susanin, Surayya Hasan and Tara Rissmeyer

(64,675)

(650,000)

+ 14,950,000

20,000,000

Consider the Equation:

Goals of Engagement

Develop corporate value proposition

Create external marketing strategy

Solutions

External Value Proposition

New Line of Service

Marketing Strategy

Website

External Value Proposition

“We deliver the highest quality

engineering services through

collaborative engagement and

innovative solutions.”

Marketing Strategy

Funding a Marketing Strategy

Attend

• CSIA Executive Conference

• Tech Ed

• Wonderware - Ops Manage

• Rockwell Partner Network

• Pack Expo - Chicago

Eliminate

• RAOTM - Cincinnati

• RAOTM - Greensboro

• SAMC Conference

• (Rockwell) Automation Fair

+64,675In Expo/Conference Savings

Alumni Network Program

Exit Survey

LinkedIn

How

“Through our E-Technologies Group Alumni Network, we create the

opportunity for current and previous employees to stay connected.

We strive to share ideas, talent, potential clients and resources within

our community.”

Annual Dinner & Casino NightHosted at the Savannah Center

Close to Office

Open to current employees, alumni, and suppliers

Agenda

Company update

Demos on emerging technology

Blackjack Game

Cocktail hour

Dinner

$17-$24 a person/plate

Current Sandbox Website

http://66.117.239.27/

Proposed Website

http://tararissmeyer.wix.com/etechnologiesgroup

64,675

+650,000

714,675

Consider the Equation:

Budget to Spend on Marketing

New Line of ServiceProvide Tax Advantage Work

History

Introduced under the Economic Recovery Tax Act of 1981

Extended 15 times Will continue to be extended for various reasons

Possibly made permanent in the near future

Companies claim roughly $4 billion in R&D every year

Underutilized by middle-market manufacturing organizations

Why You Can Provide

Your current services are already nearly tax deductible:

Your service’s purpose is to increase the value of their business

Your engineers do robust research to explore all options to choose the best one

Your engineers follow a process of experimentation to reduce the risk of uncertainty

Your work is technological in nature using computer science, engineering and physics

Process Example Kroger needs a faster way to check out

its customers

You are tasked with improving the

efficiency of their checkout

You see this as an opportunity to add

value through research and

development and suggest to Kroger

that additional steps can be taken to

save them money

Research is done on the capabilities of

their equipment and possible

implementations of new ones. All costs

incurred for research that exceed a

base amount is deductible

Example Continued

You find that their conveyer belts are

outdated and you believe you can make

better one. You build prototypes at

Kroger’s deductible expense

Kroger installs these new conveyer belts

at all locations.

Wages and expenses incurred during this

process (besides food, travel, etc) are

deductible for Kroger

Provide documentation of all events

related to the project to allow their

accountants reconcile deductibility

Steps to Take For New Service

Contact your accountant to compare previous projects with

provisions of tax credit

Inquire recurring customers to understand current

technological/process needs

Request a consultation with an R&D tax credit firm to form a

potential alliance

Test with smaller projects that are heavily technological in nature

13,000,000

x 15%

14,950,000

Consider the Equation:

Revenue Increase Due to Market Differentiation

Next Steps

Marketing Role: In-House

Pros

• Easy, in-house communication

• Easy to supervise

• In-house reviews to ensure job description is met

• High familiarity with corporate culture and identity

• Passion behind marketing E-Tech’s Points of Differentiation

Cons

• High cost

• Has not worked in the past

• Marketing inexperience

• E-Tech is not familiar with best-practices marketing

Marketing Role: Out-Sourced

Pros

• Lower cost than full-time in-house

• High level of experience

• Clear-cut marketing plan

• E-Tech is not responsible for monitoring on a day-to-day level

• Less financial and time-management risk

Cons

• Less familiarity with E-Tech’s corporate culture

• Slower communication than with an in-house marketer

www.johnfoxmktg.com

30 Day Plan

Set up WixAccount

Create LinkedIn Alumni Group

Contact John Fox Marketing

Contact contractor to

plan networking event for Spring

2015

Effects of Implementation

External Value Proposition

• Stronger brand recognition

• Easier to advertise

• Well-established, deep-rooted differentiation within industry

Outsourced Marketing Role

• Low-risk, low-cost, experienced, results-oriented partnership

Alumni Network Program

• Business development through alumni

• Unique avenue for advertising in terms of industry familiarity

Effects of Implementation

Annual Showcase Dinner

• Showcase company

• Maintain relationships, create new relationships

• Celebrate successes

Website

• Serves as window into your business

• Attractive and informative for all visitors

New Line of Service

• Provides new opportunity for increased revenue and marketing

• Increased interaction with client

• Allow for differentiation in market