Etsy The effects of Social Media on Art

What is Etsy

• “Buy and sell handmade or vintage items, art and supplies on Etsy, the worlds most vibrant handmade marketplace”

What is Etsy

• A brief history• Started in 2006 by Robert Kalin, Chris

Maguire and Haim Schoppik• Maria Thomas of NPR joined in 2008• 2010 sales went from $180 million to

$314 million• Has expanded from a company of 4

individauals to a staff of 63

Investors

• Investors include Sean Meenan, Spencer and Judson Ain, Union Square Ventures, as well as the founders of Flickr and Delicious

What is Etsy

• Comparable to Ebay, but the company has cultivated a very different feel

• Community based

• "When you get an item from Etsy, there's this whole history behind it," Kalin said. "There's a person behind it."

What is Etsy

• Etsy makes a profit by charging a listing fee of 20 cents per item, and by taking 3.5 % of every sale

• Unusual in that it does not depend on advertising revenue

What is Etsy

• Shopping made fun• Knowing where your item came from

• http://www.etsy.com/shop/LaLaCrystal?ref=seller_info

• Shop by color• http://www.etsy.com/color.php?ref=

fp_nav_colors

Social Media Metrics

Social Media

• Etsy can be found on

• Twitter• Pintrest• Tumblr• YouTube

• http://www.youtube.com/user/etsy/featured

• Its magazine-videocast, "The Storque," often feels like a do-it-yourself business school.

Etsy and the Groundswell

• Talking to the Groundswell

• Listening to the Groundswell

• Engaging the Groundswell• Creates a community• This community is based on art, but not

confined to it

Etsy and the Groundswell

• Redefining who is able to produce and consume art

• Removing industry and corporations from the production of art• Galleries, etc.

Works Cited

• Kalin, Robert (2008-07-09). "The Long View: Rob & Maria". Storque. Etsy. Retrieved 2008-12-08.

• Marion, Fred (2006-08-08). "Etsy may be the coolest, most feel-good way to shop". Cox News Service. Retrieved 2007-12-19.

• Walker, Rob (2007-12-15). "Craft capitalism: Just do it yourself". International Herald Tribune. Retrieved 2007-12-19.