What’s

got to do with it

Mobile shopping Check Ins

fCommerce

Group buying

Rate and Review

Social network presence

Mentions

Like

1,000 transactions per hour on Pampers Facebook store

£7m for Gap in a 1 day Groupon sale

1 Mercedes per minute sold on Taobao (group-buy)

Social Commerce drives between 3% and 6% of online revenue

A ‘Like’ is worth £5

A Twitter Follow is worth £3

Source = Social Commerce Today

Dell have made over £4m from Twitter follower engagement since 2007

You know this

It’s basic social

It’s barely social

DialogueWorthSurprise

Online chat

Most purchased

Clothes picker

Looks good with

Email suggestions

You think this is a dialogue!?!

Virtual Assistant

FaFAssistant

Lower returns

Increased sales

Improved retention

Greater SEO

Aren’t we doing this???

Are you exploiting Open Graph?

Are you listening to your audience?

Do you know the profile of your audience?

Does your audience know their worth?

ABCs

Birthdays

Geography

Activities

Friends

Entertainment

Groups

C

ConsumerFacebook www

Personalised Product Promotions

Dynamic NavigationSuggested Content

The mathematical definition of...

SURPRISE!!!

Brand Ambassador

People are purchasing on his recommendation Surprise with a gift

QR Code on building in NY

1.3m + FB followers

Regular interaction

Straight to album pre-order

Sneaker sales 33% upliftFoursquare campaign

Positive mentions up 40%4,000 participated in 3 weeks

Overall sales grew due to campaign

Surprising the consumer

Putting a million names on a carTeam of huggers in Amsterdam

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